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Yanina Chevtchouk
Yanina Chevtchouk
PhD Candidate, University of Glasgow
Verified email at research.gla.ac.uk - Homepage
Title
Cited by
Cited by
Year
In eWOM we trust: Using na´ve theories to understand consumer trust in a complex eWOM marketspace
MA Pyle, AN Smith, Y Chevtchouk
Journal of Business Research 122, 145-158, 2021
322021
The experience–economy revisited: an interdisciplinary perspective and research agenda
Y Chevtchouk, C Veloutsou, RA Paton
Journal of Product & Brand Management, 2021
142021
Towards a Definition of Brand Experience: An Inter-disciplinary Perspective
Y Chevtchouk, C Veloutsou, R Paton
22017
The Process of Brand Experience: An Interdisciplinary Perspective: An Abstract
Y Chevtchouk, C Veloutsou, R Paton
Academy of Marketing Science Annual Conference, 499-500, 2017
12017
12B What Cultural-Cognitive Frames Support the Institutionalization of Online Reviews?
A Smith, M A Pyle, Y Chevtchouk
ACR North American Advances, 2019
2019
Trust, But Verify: a Multi-Level Examination of Online Reviews and Persuasion Knowledge
M A Pyle, A Smith, Y Chevtchouk
ACR North American Advances, 2018
2018
The Process of Brand Experience: An Interdisciplinary Perspective
Y Chevtchouk, C Veloutsou, R Paton
2018
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