In eWOM we trust: Using naïve theories to understand consumer trust in a complex eWOM marketspace MA Pyle, AN Smith, Y Chevtchouk Journal of Business Research 122, 145-158, 2021 | 32 | 2021 |
The experience–economy revisited: an interdisciplinary perspective and research agenda Y Chevtchouk, C Veloutsou, RA Paton Journal of Product & Brand Management, 2021 | 14 | 2021 |
Towards a Definition of Brand Experience: An Inter-disciplinary Perspective Y Chevtchouk, C Veloutsou, R Paton | 2 | 2017 |
The Process of Brand Experience: An Interdisciplinary Perspective: An Abstract Y Chevtchouk, C Veloutsou, R Paton Academy of Marketing Science Annual Conference, 499-500, 2017 | 1 | 2017 |
12B What Cultural-Cognitive Frames Support the Institutionalization of Online Reviews? A Smith, M A Pyle, Y Chevtchouk ACR North American Advances, 2019 | | 2019 |
Trust, But Verify: a Multi-Level Examination of Online Reviews and Persuasion Knowledge M A Pyle, A Smith, Y Chevtchouk ACR North American Advances, 2018 | | 2018 |
The Process of Brand Experience: An Interdisciplinary Perspective Y Chevtchouk, C Veloutsou, R Paton | | 2018 |