| In eWOM we trust: Using naïve theories to understand consumer trust in a complex eWOM marketspace MA Pyle, AN Smith, Y Chevtchouk Journal of Business Research 122, 145-158, 2021 | 51 | 2021 |
| The experience–economy revisited: an interdisciplinary perspective and research agenda Y Chevtchouk, C Veloutsou, RA Paton Journal of Product & Brand Management 30 (8), 1288-1324, 2021 | 27 | 2021 |
| The Process of Brand Experience: An Interdisciplinary Perspective: An Abstract Y Chevtchouk, C Veloutsou, R Paton Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018 | 2 | 2018 |
| Towards a definition of brand experience: an interdisciplinary perspective Y Chevtchouk, C Veloutsou, R Paton | 2 | 2017 |
| An Interdisciplinary-informed Brand Experience Scale Y Chevtchouk, C Veloutsou, R Paton Academy of Marketing Science Annual Conference, 2023 | | 2023 |
| Brand experience: an interdisciplinary conceptualization, and measurement scale in luxury services Y Chevtchouk University of Glasgow, 2023 | | 2023 |
| Outcomes Across the Brand Ethical Continuum in Luxury Services Y Chevtchouk, C Veloutsou, R Paton | | 2021 |
| 12B What Cultural-Cognitive Frames Support the Institutionalization of Online Reviews? A Smith, M A Pyle, Y Chevtchouk ACR North American Advances, 2019 | | 2019 |
| Trust, But Verify: a Multi-Level Examination of Online Reviews and Persuasion Knowledge M A Pyle, A Smith, Y Chevtchouk ACR North American Advances, 2018 | | 2018 |
| The Process of Brand Experience: An Interdisciplinary Perspective Y Chevtchouk, C Veloutsou, R Paton | | 2018 |
Cleopatra VeloutsouProfessor of Brand Management - Adam Smith Business School - University of GlasgowVerified email at glasgow.ac.uk
