| A study of factors that contribute to online review helpfulness AH Huang, K Chen, DC Yen, TP Tran Computers in Human Behavior 48, 17-27, 2015 | 420 | 2015 |
| Getting to know you: Social media personalization as a means of enhancing brand loyalty and perceived quality T Shanahan, TP Tran, EC Taylor Journal of Retailing and Consumer Services 47, 57-65, 2019 | 310 | 2019 |
| Market orientation, learning orientation and business performance: The mediating role of innovation MA Mahmoud, C Blankson, N Owusu-Frimpong, S Nwankwo, TP Trang International Journal of Bank Marketing 34 (5), 623-648, 2016 | 295 | 2016 |
| Personalized ads on Facebook: An effective marketing tool for online marketers TP Tran Journal of retailing and consumer services 39, 230-242, 2017 | 262 | 2017 |
| Enhancing brand equity of branded mobile apps via motivations: A service-dominant logic perspective TP Tran, ES Mai, EC Taylor Journal of Business Research 125, 239-251, 2021 | 74 | 2021 |
| How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism TP Tran, CW Lin, S Baalbaki, F Guzmán Journal of Business Research 120, 1-15, 2020 | 72 | 2020 |
| Understanding drivers of brand love - the role of personalized ads on social media TP Tran, A Muldrow, KNB Ho Journal of Consumer Marketing, 2020 | 41 | 2020 |
| The extension of animosity model of foreign product purchase: Does country of origin matter? HT Hoang, KNB Ho, TP Tran, TQ Le Journal of Retailing and Consumer Services 64, 102758, 2022 | 39 | 2022 |
| The effect of the foreign brand on consumer perception TP Tran, RO Fabrize Journal of marketing development and competitiveness 7 (2), 23-36, 2013 | 31 | 2013 |
| Understanding drivers and outcomes of brand attachment in mobile branded apps TP Tran, CP Furner, PA Albinsson Journal of Consumer Marketing 38 (1), 113-124, 2021 | 29 | 2021 |
| Vietnam and entrepreneurial private enterprises: A macromarketing perspective AK Paswan, TP Tran Journal of Macromarketing 32 (1), 18-30, 2012 | 26 | 2012 |
| National versus private brand: A regulatory focus perspective TP Tran, F Guzmán, AK Paswan, C Blankson Journal of Retailing and Consumer Services 57, 102198, 2020 | 25 | 2020 |
| Value co-creation through branded apps: enhancing perceived quality and brand loyalty T Tran, DG Taylor, C Wen Journal of Research in Interactive Marketing 17 (4), 562-580, 2023 | 22 | 2023 |
| How does personalization affect brand relationship in social commerce? A mediation perspective TP Tran, M van Solt, JE Zemanek Jr Journal of Consumer Marketing 37 (5), 473-486, 2020 | 20 | 2020 |
| Market orientation: an option for universities to adopt? TP Tran, C Blankson, W Roswinanto International journal of nonprofit and voluntary sector marketing 20 (4 …, 2015 | 18 | 2015 |
| CEO change and the perception of enhanced product: An implicit theory perspective CW Lin, D Rai, TP Tran Journal of Consumer Marketing 36 (5), 677-691, 2019 | 10 | 2019 |
| Application and validation of a consumer ethnocentrism scale in a young Vietnamese market segment TP Tran, B Khanh Ngoc Ho, T Quang Le, H Trong Hoang Journal of Global Scholars of Marketing Science 27 (1), 60-77, 2017 | 9 | 2017 |
| Examining the effects of Facebook’s personalized advertisements on brand love TP Tran, TM Blanchflower, CW Lin Journal of Marketing Theory and Practice 32 (1), 61-80, 2024 | 7 | 2024 |
| Understanding key factors motivating customers to purchase brands via brand apps: A service dominant logic perspective TP Tran, MK May, CM Kowalczyk Services Marketing Quarterly 43 (1), 67-86, 2022 | 7 | 2022 |
| This ad’s for you: how personalized SNS advertisements affect the consumer–brand relationship T Tran, S Sen, E Van Steenburg Journal of Consumer Marketing 40 (4), 458-469, 2023 | 6 | 2023 |
