Interfacing and customer-facing: Sales and marketing selling centers JS Johnson, JM Matthes, SB Friend Industrial Marketing Management 77, 41-56, 2019 | 45 | 2019 |
Sales-to-marketing job transitions JS Johnson, JM Matthes Journal of Marketing 82 (4), 32-48, 2018 | 34 | 2018 |
Discriminant validity assessment in marketing research JM Matthes, AD Ball International Journal of Market Research 61 (2), 210-222, 2019 | 27 | 2019 |
Performance implications of marketing agreement, cooperation, and control in franchising JM Matthes, A Saini, VK Dubey Journal of Marketing Theory and Practice 29 (3), 387-408, 2021 | 9 | 2021 |
Consumer collecting identity and behaviors: underlying motivations and impact on life satisfaction B Spaid, J Matthes Journal of Consumer Marketing 38 (5), 552-564, 2021 | 5 | 2021 |
Impact of socioeconomic values collaboration on performance in franchising VK Dubey, JM Matthes, A Saini Journal of Business Research 162, 113877, 2023 | | 2023 |
A conceptualization and empirical examination of the effects of marketing alignment on franchising relationships JM Matthes The University of Nebraska-Lincoln, 2014 | | 2014 |