Felix Septianto
Cited by
Cited by
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
F Septianto, L Pratiwi
Marketing Letters 27 (1), 171-181, 2016
The effects of different, discrete positive emotions on electronic word-of-mouth
F Septianto, TM Chiew
Journal of Retailing and Consumer Services 44, 1-10, 2018
Thanks, but no thanks: The influence of gratitude on consumer awareness of food waste
F Septianto, JA Kemper, G Northey
Journal of Cleaner Production 258, 120591, 2020
The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
F Septianto, J An, TM Chiew, W Paramita, I Tanudharma
Journal of Business Research 99, 12-22, 2019
Distinct effects of pride and gratitude appeals on sustainable luxury brands
F Septianto, Y Seo, AC Errmann
Journal of Business Ethics 169 (2), 211-224, 2021
Proud volunteers: the role of self-and vicarious-pride in promoting volunteering
F Septianto, B Sung, Y Seo, N Tugiman
Marketing Letters 29 (4), 501-519, 2018
The effects of political ideology and message framing on counterfeiting: The mediating role of emotions
F Septianto, G Northey, R Dolan
Journal of Business Research 99, 206-214, 2019
Religious but not ethical: the effects of extrinsic religiosity, ethnocentrism and self-righteousness on consumers’ ethical judgments
D Arli, F Septianto, RMMI Chowdhury
Journal of Business Ethics 171 (2), 295-316, 2021
LGBTQ Imagery in Advertising: How Viewers' Political Ideology Shapes Their Emotional Response to Gender And Sexuality in Advertisements
G Northey, R Dolan, J Etheridge, F Septianto, P Van Esch
Journal of Advertising Research 60 (2), 222-236, 2020
The distinct effects of gratitude and pride on donation choice and amount
W Paramita, F Septianto, F Tjiptono
Journal of Retailing and Consumer Services 53, 101972, 2020
The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchases
LV Ngo, G Northey, Q Tran, F Septianto
Journal of Retailing and Consumer Services 52, 101671, 2020
The role of imagery in promoting organic food
F Septianto, J Kemper, W Paramita
Journal of Business Research 101, 104-115, 2019
Emotional responses to plastic waste: Matching image and message framing in encouraging consumers to reduce plastic consumption
F Septianto, MSW Lee
Australasian marketing journal 28 (1), 18-29, 2020
The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
F Septianto, F Tjiptono
Journal of Retailing and Consumer Services 50, 189-198, 2019
The congruence effect between product emotional appeal and country-based emotion: The moderating role of country-of-origin
F Septianto, TM Chiew, NT Thai
Journal of Retailing and Consumer Services 52, 101916, 2020
Anger punishes, compassion forgives: How discrete emotions mitigate double standards in consumer ethical judgment
F Septianto, F Tjiptono, S Kusumasondjaja
Journal of Retailing and Consumer Services 53, 101979, 2020
David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers
J Park, JM Lee, VY Xiong, F Septianto, Y Seo
Journal of Advertising 50 (5), 584-602, 2021
Do past scandals influence the present performance? The moderating role of consumer mindset
F Septianto
Journal of Business Research 106, 75-81, 2020
A smile–the key to everybody’s heart? The interactive effects of image and message in increasing charitable behavior
C Pham, F Septianto
European Journal of Marketing, 2019
Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride
F Septianto, Y Seo, B Sung, F Zhao
European Journal of Marketing 54 (6), 1305-1323, 2020
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