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Felix Septianto
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The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
F Septianto, L Pratiwi
Marketing Letters 27 (1), 171-181, 2016
542016
The effects of different, discrete positive emotions on electronic word-of-mouth
F Septianto, TM Chiew
Journal of Retailing and Consumer Services 44, 1-10, 2018
502018
Thanks, but no thanks: The influence of gratitude on consumer awareness of food waste
F Septianto, JA Kemper, G Northey
Journal of Cleaner Production 258, 120591, 2020
482020
The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
F Septianto, J An, TM Chiew, W Paramita, I Tanudharma
Journal of Business Research 99, 12-22, 2019
452019
Distinct effects of pride and gratitude appeals on sustainable luxury brands
F Septianto, Y Seo, AC Errmann
Journal of Business Ethics 169 (2), 211-224, 2021
412021
Proud volunteers: the role of self-and vicarious-pride in promoting volunteering
F Septianto, B Sung, Y Seo, N Tugiman
Marketing Letters 29 (4), 501-519, 2018
392018
The effects of political ideology and message framing on counterfeiting: The mediating role of emotions
F Septianto, G Northey, R Dolan
Journal of Business Research 99, 206-214, 2019
352019
Religious but not ethical: the effects of extrinsic religiosity, ethnocentrism and self-righteousness on consumers’ ethical judgments
D Arli, F Septianto, RMMI Chowdhury
Journal of Business Ethics 171 (2), 295-316, 2021
342021
LGBTQ Imagery in Advertising: How Viewers' Political Ideology Shapes Their Emotional Response to Gender And Sexuality in Advertisements
G Northey, R Dolan, J Etheridge, F Septianto, P Van Esch
Journal of Advertising Research 60 (2), 222-236, 2020
322020
The distinct effects of gratitude and pride on donation choice and amount
W Paramita, F Septianto, F Tjiptono
Journal of Retailing and Consumer Services 53, 101972, 2020
312020
The Devil might wear Prada, but Narcissus wears counterfeit Gucci! How social adjustive functions influence counterfeit luxury purchases
LV Ngo, G Northey, Q Tran, F Septianto
Journal of Retailing and Consumer Services 52, 101671, 2020
312020
The role of imagery in promoting organic food
F Septianto, J Kemper, W Paramita
Journal of Business Research 101, 104-115, 2019
312019
Emotional responses to plastic waste: Matching image and message framing in encouraging consumers to reduce plastic consumption
F Septianto, MSW Lee
Australasian marketing journal 28 (1), 18-29, 2020
292020
The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
F Septianto, F Tjiptono
Journal of Retailing and Consumer Services 50, 189-198, 2019
272019
The congruence effect between product emotional appeal and country-based emotion: The moderating role of country-of-origin
F Septianto, TM Chiew, NT Thai
Journal of Retailing and Consumer Services 52, 101916, 2020
242020
Anger punishes, compassion forgives: How discrete emotions mitigate double standards in consumer ethical judgment
F Septianto, F Tjiptono, S Kusumasondjaja
Journal of Retailing and Consumer Services 53, 101979, 2020
232020
David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers
J Park, JM Lee, VY Xiong, F Septianto, Y Seo
Journal of Advertising 50 (5), 584-602, 2021
222021
Do past scandals influence the present performance? The moderating role of consumer mindset
F Septianto
Journal of Business Research 106, 75-81, 2020
222020
A smile–the key to everybody’s heart? The interactive effects of image and message in increasing charitable behavior
C Pham, F Septianto
European Journal of Marketing, 2019
222019
Authenticity and exclusivity appeals in luxury advertising: the role of promotion and prevention pride
F Septianto, Y Seo, B Sung, F Zhao
European Journal of Marketing 54 (6), 1305-1323, 2020
212020
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