The role of network embeddedness and psychological ownership in consumer responses to brand transgressions CA Kuchmaner, J Wiggins, PE Grimm Journal of Interactive Marketing 47 (1), 129-143, 2019 | 38 | 2019 |
But it was supposed to be healthy! How expected and actual nutritional value affect the content and linguistic characteristics of online reviews for food products Y Wang, X Xu, CA Kuchmaner, R Xu Journal of Consumer Psychology, 2023 | 5 | 2023 |
Do I seem real to you? The role of external audiences in the consumption‐driven self‐authentication process CA Kuchmaner, J Wiggins Journal of Consumer Behaviour 20 (2), 487-498, 2021 | 5 | 2021 |
In it together: brands benefit after a transgression when perceived as co-owners of the brand community CA Kuchmaner, J Wiggins, PE Grimm Journal of Marketing Management 40 (3-4), 190-216, 2024 | 2 | 2024 |
Revisiting online reviews: signals of latent reviewer traits mediate the review length-helpfulness relationship Y Wang, CA Kuchmaner Journal of Marketing Theory and Practice, 1-16, 2023 | 2 | 2023 |
“My Brand” Behaved Badly: Psychological Ownership and Consumer Responsibility For Helping Brands Recover From Transgressions J Wiggins, P Grimm, C Kuchmaner ACR North American Advances, 2018 | 2 | 2018 |
Are You for Real? the Consumption-driven Self-authentication Process and Its Effects on Perceived Brand Authenticity CA Kuchmaner Kent State University, 2020 | 1 | 2020 |
Food Insecurity in an Anthropogenic Age: An Analysis into How Consumer Demand Will Shift during Crisis Events CG Parsons, C Kuchmaner Ursidae: The Undergraduate Research Journal at the University of Northern …, 2022 | | 2022 |
17-F: a Little Knowledge Is a Dangerous Thing: When Co-Production Leads Consumers to Abandon a Firm For a Do-It-Yourself Alternative C Kuchmaner, J Wiggins, C Campbell ACR North American Advances, 2017 | | 2017 |
2-D: a Brand Community’S Response to the Brand’S Transgression: the Role of Collective Psychological Ownership C Kuchmaner, J Wiggins, P Grimm ACR North American Advances, 2017 | | 2017 |