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Christina A. Kuchmaner
Christina A. Kuchmaner
Assistant Professor of Marketing, Duquesne University
Geverifieerd e-mailadres voor duq.edu - Homepage
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The role of network embeddedness and psychological ownership in consumer responses to brand transgressions
CA Kuchmaner, J Wiggins, PE Grimm
Journal of Interactive Marketing 47 (1), 129-143, 2019
382019
But it was supposed to be healthy! How expected and actual nutritional value affect the content and linguistic characteristics of online reviews for food products
Y Wang, X Xu, CA Kuchmaner, R Xu
Journal of Consumer Psychology, 2023
52023
Do I seem real to you? The role of external audiences in the consumption‐driven self‐authentication process
CA Kuchmaner, J Wiggins
Journal of Consumer Behaviour 20 (2), 487-498, 2021
52021
In it together: brands benefit after a transgression when perceived as co-owners of the brand community
CA Kuchmaner, J Wiggins, PE Grimm
Journal of Marketing Management 40 (3-4), 190-216, 2024
22024
Revisiting online reviews: signals of latent reviewer traits mediate the review length-helpfulness relationship
Y Wang, CA Kuchmaner
Journal of Marketing Theory and Practice, 1-16, 2023
22023
“My Brand” Behaved Badly: Psychological Ownership and Consumer Responsibility For Helping Brands Recover From Transgressions
J Wiggins, P Grimm, C Kuchmaner
ACR North American Advances, 2018
22018
Are You for Real? the Consumption-driven Self-authentication Process and Its Effects on Perceived Brand Authenticity
CA Kuchmaner
Kent State University, 2020
12020
Food Insecurity in an Anthropogenic Age: An Analysis into How Consumer Demand Will Shift during Crisis Events
CG Parsons, C Kuchmaner
Ursidae: The Undergraduate Research Journal at the University of Northern …, 2022
2022
17-F: a Little Knowledge Is a Dangerous Thing: When Co-Production Leads Consumers to Abandon a Firm For a Do-It-Yourself Alternative
C Kuchmaner, J Wiggins, C Campbell
ACR North American Advances, 2017
2017
2-D: a Brand Community’S Response to the Brand’S Transgression: the Role of Collective Psychological Ownership
C Kuchmaner, J Wiggins, P Grimm
ACR North American Advances, 2017
2017
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Artikelen 1–10