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Fayez Ahmad
Fayez Ahmad
Assistant Professor, Appalachian State University
Verified email at appstate.edu
Title
Cited by
Cited by
Year
Factors behind the adoption of green banking by Bangladeshi commercial banks.
F Ahmad, NM Zayed, MA Harun
ASA University Review 7 (2), 2013
942013
Brand equity, online reviews, and message trust: the moderating role of persuasion knowledge
F Ahmad, F Guzmán
Journal of Product & Brand Management, 2021
462021
Effective messaging strategies to increase brand love for sociopolitical activist brands
F Ahmad, F Guzmán, B Kidwell
Journal of Business Research 151, 609-622, 2022
262022
Consumer skepticism about online reviews and their decision-making process: The role of review self-efficacy and regulatory focus
F Ahmad, F Guzmán
Journal of Consumer Marketing 38 (5), 587-600, 2021
222021
Negative online reviews, brand equity and emotional contagion
F Ahmad, F Guzmán
European Journal of Marketing 55 (11), 2825-2870, 2021
182021
Brand activism and the consequence of woke washing
F Ahmad, F Guzmán, M Al-Emran
Journal of Business Research 170, 114362, 2024
32024
Perceived injustice and brand love: the effectiveness of sympathetic vs empathetic responses to address consumer complaints of unjust specific service encounters
F Ahmad, F Guzmán
Journal of Product & Brand Management 32 (6), 849-862, 2023
32023
Source-oriented asymmetric information sharing in B2B negotiations: Two sides of time pressure
F Ahmad
Industrial Marketing Management 117, 114-130, 2024
2024
What drives business-to-business brands to be conscientious?
F Guzmán, F Ahmad, RW Johnson
Journal of Product & Brand Management 33 (1), 138-161, 2024
2024
Effect of perceived injustice on consumers' love for a brand
F Ahmad, F Guzmán
2020 AMA Summer Academic Conference 31, 776-778, 0
Brand cause proximity and brand credibility: Why does brand cause proximity affect brand credibility?
F Ahmad
2021 AMA Winter Academic Conference 32, 484-487, 0
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