| The role of identity salience in the effects of corporate social responsibility on consumer behavior L Marin, S Ruiz, A Rubio Journal of business ethics 84 (1), 65-78, 2009 | 1109 | 2009 |
| “I need you too!” Corporate identity attractiveness for consumers and the role of social responsibility L Marin, S Ruiz Journal of business ethics 71, 245-260, 2007 | 865 | 2007 |
| Effects of interactivity in a web site: The moderating effect of need for cognition M Sicilia, S Ruiz, JL Munuera Journal of advertising 34 (3), 31-44, 2005 | 634 | 2005 |
| Relationship outcomes of perceived ethical sales behavior: the customer's perspective S Román, S Ruiz Journal of business research 58 (4), 439-445, 2005 | 456 | 2005 |
| The impact of cognitive and/or affective processing styles on consumer response to advertising appeals S Ruiz, M Sicilia Journal of business Research 57 (6), 657-664, 2004 | 329 | 2004 |
| Competitiveness as a strategic outcome of corporate social responsibility L Marín, A Rubio, SR de Maya Corporate social responsibility and environmental management 19 (6), 364-376, 2012 | 230 | 2012 |
| Trade fairs as services: a look at visitors’ objectives in Spain JL Munuera, S Ruiz Journal of Business Research 44 (1), 17-24, 1999 | 225 | 1999 |
| Organic food consumption in Europe: International segmentation based on value system differences SR De Maya, I López-López, JL Munuera Ecological Economics 70 (10), 1767-1775, 2011 | 217 | 2011 |
| The effects of sales training on sales force activity S Román, S Ruiz, JL Munuera European Journal of Marketing 36 (11/12), 1344-1366, 2002 | 160 | 2002 |
| The role of affiliation, attractiveness and personal connection in consumer‐company identification L Marin, S Ruiz de Maya European Journal of Marketing 47 (3/4), 655-673, 2013 | 149 | 2013 |
| Attitude Formation Onlin-how the Consumer's need for Cognition Affects the Relationship between Attitude towards the Website and Attitude towards the Brand M Sicilia, S Ruiz, N Reynolds International Journal of Market Research 48 (2), 139-154, 2006 | 146 | 2006 |
| The effects of the amount of information on cognitive responses in online purchasing tasks M Sicilia, S Ruiz Electronic Commerce Research and Applications 9 (2), 183-191, 2010 | 144 | 2010 |
| Comportamientos de compra del consumidor SR de Maya, IG Esteban ESIC Editorial, 2006 | 130* | 2006 |
| Explaining website effectiveness: The hedonic–utilitarian dual mediation hypothesis I López, S Ruiz Electronic Commerce Research and Applications 10 (1), 49-58, 2011 | 128 | 2011 |
| Casos de comportamiento del consumidor: Reflexiones para la dirección de marketing S Ruiz de Maya, I Grande Esteban ESIC Editorial, 2013 | 126 | 2013 |
| The effect of user-generated content on tourist behavior: the mediating role of destination image MCH Alcázar, MS Piñero, SR de Maya Tourism & Management Studies 10, 158-164, 2014 | 109 | 2014 |
| Las preferencias del consumidor: estudio de su composición a través del análisis conjunto SR De Maya, JLM Alemán Estudios sobre consumo 28, 27-43, 1993 | 90 | 1993 |
| Introducing Personal Social Responsibility as a key element to upgrade CSR S López Davis, L Marín Rives, S Ruiz de Maya Spanish Journal of Marketing-ESIC 21 (2), 146-163, 2017 | 82 | 2017 |
| When sharing consumption emotions with strangers is more satisfying than sharing them with friends I López-López, S Ruiz-de-Maya, L Warlop Journal of Service Research 17 (4), 475-488, 2014 | 81 | 2014 |
| Consideration sets in online shopping environments: the effects of search tool and information load JF Parra, S Ruiz Electronic Commerce Research and Applications 8 (5), 252-262, 2009 | 78 | 2009 |
Inés López LópezUniversidad de Murcia, Profesora Titular de Comercialización e Investigación de MercadosGeverifieerd e-mailadres voor um.es
