| The Impact of Organizational Orientations on Medium and Small Firm Performance: A Resource‐Based Perspective SC Lonial, RE Carter Journal of Small Business Management 53 (1), 94-113, 2015 | 438 | 2015 |
| Perceptions versus performance when managing extensions: new evidence about the role of fit between a parent brand and an extension RE Carter, DJ Curry Journal of the Academy of Marketing Science 41 (2), 253-269, 2013 | 103 | 2013 |
| Transparent pricing: theory, tests, and implications for marketing practice RE Carter, DJ Curry Journal of the Academy of Marketing Science 38 (6), 759-774, 2010 | 89 | 2010 |
| Impact of quality management on hospital performance: An empirical examination RE Carter, SC Lonial, PS Raju Quality control and applied statistics 56 (4), 349-351, 2011 | 52 | 2011 |
| Impact of quality management on hospital performance: an empirical examination RE Carter, SC Lonial, PS Raju The Quality Management Journal 17 (4), 8, 2010 | 52 | 2010 |
| The impact of perceived service quality on MBA student satisfaction and recommendations: do expectations matter? RE Carter Services Marketing Quarterly 30 (3), 234-248, 2009 | 45 | 2009 |
| Effect of salespeople's acquisition–retention trade-off on performance RE Carter, CM Henderson, I Arroniz, RW Palmatier Journal of Personal Selling & Sales Management 34 (2), 91-111, 2014 | 42 | 2014 |
| Will consumers pay a premium for ethical information? RE Carter Social Responsibility Journal 5 (4), 464-477, 2009 | 38 | 2009 |
| The complexities of sales and sales management research: a historical analysis from 1990 to 2005 RE Carter, AL Dixon, WC Moncrief Journal of Personal Selling & Sales Management 28 (4), 403-419, 2008 | 38 | 2008 |
| Using student-choice behaviour to estimate tuition elasticity in higher education RE Carter, DJ Curry Journal of Marketing Management 27 (11-12), 1186-1207, 2011 | 33 | 2011 |
| The process aspect of entrepreneurial orientation-performance relationship: Uncovering the mediating roles of technological capabilities, innovation and firm growth KP Poudel, R Carter, S Lonial Frontiers of Entrepreneurship Research 32 (12), 3, 2012 | 25 | 2012 |
| ‘Tis Better to Give than to Receive? How and When Gender and Residence-Based Segments Predict Choice of Donation versus Discount-Based Promotions KP Winterich, RE Carter, M Barone, R Janakiraman, R Bezawada | 19 | 2015 |
| Faculty Scholarship Has a Profound Positive Association With Student Evaluations of Teaching—Except When It Doesn’t RE Carter Journal of Marketing Education 38 (1), 18-36, 2016 | 14 | 2016 |
| Will I Hit My Year-End Numbers? A Brand-Performance Forecasting Model RE Carter Journal of Advertising Research 54 (4), 398-406, 2014 | 6 | 2014 |
| Reciprocal Spillover Effects: Why, When, and How Much RE Carter University of Cincinnati, 2007 | 2 | 2007 |
| Friend or Foe: The Impact of Line Extension Advertising and Perceived Quality on Parent Brand Sales RE Carter | | 2008 |
