| Intentions to use mobile services: Antecedents and cross-service comparisons H Nysveen, PE Pedersen, H Thorbjørnsen Journal of the academy of marketing science 33 (3), 330-346, 2005 | 1968 | 2005 |
| Explaining intention to use mobile chat services: moderating effects of gender H Nysveen, PE Pedersen, H Thorbjørnsen Journal of consumer Marketing 22 (5), 247-256, 2005 | 968 | 2005 |
| Getting too personal: Reactance to highly personalized email solicitations TB White, DL Zahay, H Thorbjørnsen, S Shavitt Marketing Letters 19, 39-50, 2008 | 521 | 2008 |
| Building brand relationships online: A comparison of two interactive applications H Thorbjørnsen, M Supphellen, H Nysveen, P Egil Journal of interactive marketing 16 (3), 17-34, 2002 | 488 | 2002 |
| Consumer brand relationships: an investigation of two alternative models E Breivik, H Thorbjørnsen Journal of the Academy of Marketing Science 36, 443-472, 2008 | 321 | 2008 |
| Mobilizing the brand: The effects of mobile services on brand relationships and main channel use H Nysveen, PE Pedersen, H Thorbjørnsen, P Berthon Journal of Service Research 7 (3), 257-276, 2005 | 308 | 2005 |
| “This is who I am”: Identity expressiveness and the theory of planned behavior H Thorbjørnsen, PE Pedersen, H Nysveen Psychology & Marketing 24 (9), 763-785, 2007 | 276 | 2007 |
| Understanding mobile commerce end-user adoption: a triangulation perspective and suggestions for an exploratory service evaluation framework PE Pedersen, LB Methlie, H Thorbjornsen proceedings of the 35th annual Hawaii international conference on system …, 2002 | 247 | 2002 |
| Is publicity always better than advertising? The role of brand reputation in communicating corporate social responsibility S Skard, H Thorbjørnsen Journal of Business Ethics 124, 149-160, 2014 | 180 | 2014 |
| Brand extensions: brand concept congruency and feedback effects revisited H Thorbjørnsen Journal of Product & Brand Management 14 (4), 250-257, 2005 | 137 | 2005 |
| The impact of brand loyalty on website usage H Thorbjørnsen, M Supphellen Journal of Brand Management 11, 199-208, 2004 | 137 | 2004 |
| How virtual reality influences travel intentions: The role of mental imagery and happiness forecasting S Skard, ES Knudsen, H Sjåstad, H Thorbjørnsen Tourism Management 87, 104360, 2021 | 88 | 2021 |
| Customer reactions to acquirer-dominant mergers and acquisitions H Thorbjørnsen, M Dahlén International journal of research in marketing 28 (4), 332-341, 2011 | 86 | 2011 |
| The adoption of mobile services: A cross service study PE Pedersen, H Nysveen, H Thorbjørnsen SNF, 2002 | 79 | 2002 |
| In ads we trust. Religiousness as a predictor of advertising trustworthiness and avoidance PE Ketelaar, R Konig, EG Smit, H Thorbjørnsen Journal of Consumer Marketing 32 (3), 190-198, 2015 | 57 | 2015 |
| Determinants of core value behavior in service brands H Thorbjørnsen, M Supphellen Journal of Services Marketing 25 (1), 68-76, 2011 | 56 | 2011 |
| A Taste of" Nextopia" M Dahlén, H Thorbjørnsen, H Sjödin Journal of Advertising 40 (4), 33-44, 2011 | 40 | 2011 |
| How do teaser advertisements boost word of mouth about new products?: For consumers, the future is more exciting than the present H Thorbjørnsen, P Ketelaar, J Van't Riet, M Dahlén Journal of Advertising Research 55 (1), 73-80, 2015 | 39 | 2015 |
| Categorizing networked services: The role of intrinsic‐, user network‐and complement network attributes H Thorbjørnsen, PE Pedersen, H Nysveen European Journal of Marketing 43 (3/4), 371-397, 2009 | 37 | 2009 |
| The effect of new product preannouncements on the evaluation of other brand products H Thorbjørnsen, M Dahlén, YH Lee Journal of Product Innovation Management 33 (3), 342-355, 2016 | 26 | 2016 |
Per Egil PedersenNorwegian School of Economics; University of South-Eastern NorwayVerified email at usn.no
