| Revisiting the satisfaction–loyalty relationship: empirical generalizations and directions for future research V Kumar, I Dalla Pozza, J Ganesh Journal of retailing 89 (3), 246-262, 2013 | 790 | 2013 |
| Customer engagement in service V Kumar, B Rajan, S Gupta, ID Pozza Journal of the Academy of Marketing Science 47, 138-160, 2019 | 532 | 2019 |
| Implementation effects in the relationship between CRM and its performance I Dalla Pozza, O Goetz, JM Sahut Journal of Business Research 89, 391-403, 2018 | 147 | 2018 |
| Reversing the logic: The path to profitability through relationship marketing V Kumar, ID Pozza, JA Petersen, D Shah Journal of Interactive Marketing 23 (2), 147-156, 2009 | 95 | 2009 |
| Multichannel management gets “social” I Dalla Pozza European Journal of Marketing 48 (7/8), 1274-1295, 2014 | 91 | 2014 |
| Customer experiences as drivers of customer satisfaction I Dalla Pozza Gestion 2000 31 (3), 115-138, 2014 | 37 | 2014 |
| Generation Y multichannel behaviour for complex services: the need for human contact embodied through a distance relationship I Dalla Pozza, S Heitz-Spahn, L Texier Journal of Strategic Marketing 25 (3), 226-239, 2017 | 31 | 2017 |
| Managing multichannel strategies in the service sector: the example of the French insurance industry I Dalla Pozza, L Texier Journal of Applied Business Research (JABR) 30 (3), 863-868, 2014 | 30 | 2014 |
| An integrated strategy for launching a new product in the biotech industry G Azzone, I Dalla Pozza Management Decision 41 (9), 832-843, 2003 | 25 | 2003 |
| Vers un nouveau concept de proximité dans la relation conseiller-client: le cas de la banque et de l’assurance I Dalla Pozza, L Texier Gestion 2000 34 (1), 141-156, 2017 | 13 | 2017 |
| Multichannel segmentation in the after-sales stage in the insurance industry I Dalla Pozza, A Brochado, L Texier, D Najar International Journal of Bank Marketing 36 (6), 1055-1072, 2018 | 12 | 2018 |
| Introducing a marketing-based perspective in alliance formation I Dalla Pozza Journal of Competitive Intelligence and Management 3 (1), 2005 | 11 | 2005 |
| The role of proximity in omnichannel customer experience: a service logic perspective I Dalla Pozza Journal of Service Management 33 (4/5), 774-786, 2022 | 10 | 2022 |
| Introducing a Relationship Marketing perspective in the measurement of Online Community sucess N Jouini, I Dalla Pozza Ipag. Fr, 2014 | 10 | 2014 |
| Integration of AI in CRM: Challenges and guidelines C Ledro, A Nosella, I Dalla Pozza Journal of Open Innovation: Technology, Market, and Complexity 9 (4), 100151, 2023 | 9 | 2023 |
| Digitalisation, le nouveau chantier de l'assurance I Dalla Pozza, L Texier IPAG Economics and Management Letters 14, 2014 | 6 | 2014 |
| La multicanalité et son impact sur le territoire: L’exemple de l’assurance en France I Dalla Pozza, L Texier Department of Research, Ipag Business School Working Papers, 2014 | 6 | 2014 |
| The antecedents of customer lifetime duration and discounted expected transactions: Discrete-time based transaction data analysis C Wang, I Dalla Pozza Department of Research, Ipag Business School Working Papers, 2014 | 4 | 2014 |
| Omnichannel services I Dalla Pozza A Research Agenda for Service Marketing, 45-65, 2024 | 1 | 2024 |
| Creating customer value through omnichannel service delivery: a study of the French insurance market I Dalla Pozza Journal of Financial Services Marketing, 1-14, 2023 | 1 | 2023 |
