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Ran Huang
Ran Huang
Verified email at iu.edu
Title
Cited by
Cited by
Year
The impact of brand experiences on brand resonance in multi-channel fashion retailing
R Huang, SH Lee, HJ Kim, L Evans
Journal of Research in Interactive Marketing 9 (2), 129-147, 2015
1002015
The effects of warmth-oriented and competence-oriented service recovery messages on observers on online platforms
R Huang, S Ha
Journal of Business Research 121, 616-627, 2020
792020
Narrative persuasion in social media: an empirical study of luxury brand advertising
R Huang, S Ha, SH Kim
Journal of Research in Interactive Marketing 12 (3), 274-292, 2018
742018
Social capital in QQ China: Impacts on virtual engagement of information seeking, interaction sharing, knowledge creating, and purchasing intention
R Huang, HJ Kim, J Kim
Journal of marketing management 29 (3-4), 292-316, 2013
692013
Persuasive brand messages in social media: A mental imagery processing perspective
S Ha, R Huang, JS Park
Journal of Retailing and Consumer Services 48, 41-49, 2019
612019
Consumer responses to online fashion renting: exploring the role of cultural differences
SH Lee, R Huang
International Journal of Retail & Distribution Management 49 (2), 187-203, 2020
502020
Understanding local food consumption from an ideological perspective: Locavorism, authenticity, pride, and willingness to visit
SH Kim, R Huang
Journal of Retailing and Consumer Services 58, 102330, 2021
462021
Exploring the motives for online fashion renting: Insights from social retailing to sustainability
SH Lee, R Huang
Sustainability 12 (18), 7610, 2020
432020
Social capital in the Chinese virtual community: Impacts on the social shopping model for social media
H Kim, J Kim, R Huang
Global Economic Review 43 (1), 3-24, 2014
292014
The role of need for cognition in consumers' mental imagery: a study of retail brand's Instagram
R Huang, S Ha
International Journal of Retail & Distribution Management 49 (2), 242-262, 2021
262021
Trust as a second-order construct: Investigating the relationship between consumers and virtual agents
R Huang, M Kim, S Lennon
Telematics and Informatics 70, 101811, 2022
202022
Exploring advertising strategy for restaurants sourcing locally: The interplay of benefit appeal and regulatory focus
SH Kim, R Huang, S Kim
Journal of Hospitality and Tourism Management 50, 127-138, 2022
162022
Understanding consumer–pet relationship during travel: A model of empathetic self-regulation in canine companionship
R Huang, L Krier, B Josiam, HJ Kim
Journal of Quality Assurance in Hospitality & Tourism 23 (4), 1088-1105, 2022
122022
How do consumer-to-consumer interactions affect bystanders on corporate social media (CSM)?(In) civility in advocates’ responses and complainant-bystander psychological distance
R Huang, S Ha
The Service Industries Journal, 1-24, 2022
82022
Chasing total solar eclipses on twitter: Big social data analytics for once-in-a-lifetime events
Y Feng, Z Lu, Z Zheng, P Sun, W Zhou, R Huang, Q Cao
2019 IEEE Global Communications Conference (GLOBECOM), 1-6, 2019
72019
The interplay of management response and individual power in digital service environments from a bystander's perspective
R Huang, S Ha
Journal of Service Management 31 (3), 373-396, 2020
62020
Livestream shopping in the US: An exploratory study
J Wee, M Kim, R Huang, SJ Lennon
International Textile and Apparel Association Annual Conference Proceedings …, 2024
2024
Exploring Black Friday Using Sentiment Analysis and Topic Modeling
R Huang, SJ Lennon, M Kim, U Shenoy, BB Yadav
International Textile and Apparel Association Annual Conference Proceedings …, 2024
2024
Understanding the Role of Cognitive and Affective Trust in Consumer-Artificial Intelligence Relationships
M Kim, R Huang, SJ Lennon
International Textile and Apparel Association Annual Conference Proceedings …, 2022
2022
What Drives Competency-based and Integrity-based Trust in Voice Assistants?
R Huang, M Kim, S Lennon
International Textile and Apparel Association Annual Conference Proceedings …, 2022
2022
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