The impact of brand experiences on brand resonance in multi-channel fashion retailing R Huang, SH Lee, HJ Kim, L Evans Journal of Research in Interactive Marketing 9 (2), 129-147, 2015 | 100 | 2015 |
The effects of warmth-oriented and competence-oriented service recovery messages on observers on online platforms R Huang, S Ha Journal of Business Research 121, 616-627, 2020 | 79 | 2020 |
Narrative persuasion in social media: an empirical study of luxury brand advertising R Huang, S Ha, SH Kim Journal of Research in Interactive Marketing 12 (3), 274-292, 2018 | 74 | 2018 |
Social capital in QQ China: Impacts on virtual engagement of information seeking, interaction sharing, knowledge creating, and purchasing intention R Huang, HJ Kim, J Kim Journal of marketing management 29 (3-4), 292-316, 2013 | 69 | 2013 |
Persuasive brand messages in social media: A mental imagery processing perspective S Ha, R Huang, JS Park Journal of Retailing and Consumer Services 48, 41-49, 2019 | 61 | 2019 |
Consumer responses to online fashion renting: exploring the role of cultural differences SH Lee, R Huang International Journal of Retail & Distribution Management 49 (2), 187-203, 2020 | 50 | 2020 |
Understanding local food consumption from an ideological perspective: Locavorism, authenticity, pride, and willingness to visit SH Kim, R Huang Journal of Retailing and Consumer Services 58, 102330, 2021 | 46 | 2021 |
Exploring the motives for online fashion renting: Insights from social retailing to sustainability SH Lee, R Huang Sustainability 12 (18), 7610, 2020 | 43 | 2020 |
Social capital in the Chinese virtual community: Impacts on the social shopping model for social media H Kim, J Kim, R Huang Global Economic Review 43 (1), 3-24, 2014 | 29 | 2014 |
The role of need for cognition in consumers' mental imagery: a study of retail brand's Instagram R Huang, S Ha International Journal of Retail & Distribution Management 49 (2), 242-262, 2021 | 26 | 2021 |
Trust as a second-order construct: Investigating the relationship between consumers and virtual agents R Huang, M Kim, S Lennon Telematics and Informatics 70, 101811, 2022 | 20 | 2022 |
Exploring advertising strategy for restaurants sourcing locally: The interplay of benefit appeal and regulatory focus SH Kim, R Huang, S Kim Journal of Hospitality and Tourism Management 50, 127-138, 2022 | 16 | 2022 |
Understanding consumer–pet relationship during travel: A model of empathetic self-regulation in canine companionship R Huang, L Krier, B Josiam, HJ Kim Journal of Quality Assurance in Hospitality & Tourism 23 (4), 1088-1105, 2022 | 12 | 2022 |
How do consumer-to-consumer interactions affect bystanders on corporate social media (CSM)?(In) civility in advocates’ responses and complainant-bystander psychological distance R Huang, S Ha The Service Industries Journal, 1-24, 2022 | 8 | 2022 |
Chasing total solar eclipses on twitter: Big social data analytics for once-in-a-lifetime events Y Feng, Z Lu, Z Zheng, P Sun, W Zhou, R Huang, Q Cao 2019 IEEE Global Communications Conference (GLOBECOM), 1-6, 2019 | 7 | 2019 |
The interplay of management response and individual power in digital service environments from a bystander's perspective R Huang, S Ha Journal of Service Management 31 (3), 373-396, 2020 | 6 | 2020 |
Livestream shopping in the US: An exploratory study J Wee, M Kim, R Huang, SJ Lennon International Textile and Apparel Association Annual Conference Proceedings …, 2024 | | 2024 |
Exploring Black Friday Using Sentiment Analysis and Topic Modeling R Huang, SJ Lennon, M Kim, U Shenoy, BB Yadav International Textile and Apparel Association Annual Conference Proceedings …, 2024 | | 2024 |
Understanding the Role of Cognitive and Affective Trust in Consumer-Artificial Intelligence Relationships M Kim, R Huang, SJ Lennon International Textile and Apparel Association Annual Conference Proceedings …, 2022 | | 2022 |
What Drives Competency-based and Integrity-based Trust in Voice Assistants? R Huang, M Kim, S Lennon International Textile and Apparel Association Annual Conference Proceedings …, 2022 | | 2022 |