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Lisa Spiller
Lisa Spiller
Verified email at cnu.edu
Title
Cited by
Cited by
Year
Analyzing media types and content orientations in Facebook for global brands
DH Kim, L Spiller, M Hettche
Journal of Research in Interactive Marketing 9 (1), 4-30, 2015
2612015
Integrating metrics across the marketing curriculum: The digital and social media opportunity
L Spiller, T Tuten
Journal of marketing education 37 (2), 114-126, 2015
882015
Physicians' perceptions and uses of commercial drug information sources: An examination of pharmaceutical marketing to physicians
LD Spiller, WW Wymer Jr
Health marketing quarterly 19 (1), 91-106, 2001
562001
Contemporary direct marketing
L Spiller, M Baier
(No Title), 2005
532005
Revisiting the conceptual definition of direct marketing: Perspectives from practitioners and scholars.
C Scovotti, LD Spiller
Marketing Management Journal 16 (2), 2006
522006
Branding the candidate: Marketing strategies to win your vote
LD Spiller, J Bergner
Bloomsbury Publishing USA, 2011
492011
Curriculum currency: Integrating direct and interactive marketing content in introductory marketing courses
LD Spiller, C Scovotti
Journal of Marketing Education 30 (1), 66-81, 2008
442008
Assessing the pedagogical value of branded digital marketing certification programs
L Spiller, T Tuten
Journal of Marketing Education 41 (2), 77-90, 2019
412019
Social media and its role in direct and interactive IMC: Implications for practitioners and educators.
L Spiller, T Tuten, M Carpenter
International Journal of Integrated Marketing Communications 3 (1), 2011
412011
Contemporary direct & interactive marketing
L Spiller, M Baier
(No Title), 2010
362010
Sales education in the United States: Perspectives on curriculum and teaching practices
LD Spiller, DH Kim, T Aitken
Journal of Marketing Education 42 (3), 217-232, 2020
282020
Story-selling: Creating and sharing authentic stories that persuade.
LD Spiller
Journal for Advancement of Marketing Education 26, 2018
252018
Incorporating third-party online certifications into a marketing course: The effect of learning style on student responses
DH Kim, M Hettche, L Spiller
Marketing Education Review 29 (3), 193-206, 2019
212019
Senior citizen discount programs: which seniors to target and why
LD Spiller, RA Hamilton
Journal of Consumer Marketing 10 (1), 42-51, 1993
201993
Cross-border student collaborations: Opportunities for videoconferencing
C Scovotti, LD Spiller
Marketing Education Review 21 (1), 57-62, 2011
192011
Physicians' responses to marketing strategies of pharmaceutical companies
LD Spiller, WW Wymer
Journal of Pharmaceutical Marketing & Management 15 (1), 15-30, 2002
192002
Direct, digital & data-driven marketing
L Spiller
Sage, 2020
172020
Database political marketing in campaigning and government
L Spiller, J Bergner
Political marketing in the United States, 44-60, 2014
132014
50 ways to enhance student career success in and out of advertising and marketing classrooms
LD Spiller, DW Marold, H Markovitz, D Sandler
Journal of Advertising Education 15 (1), 65-72, 2011
112011
The use of international direct marketing by small businesses in Canada, Mexico, and the United States. A comparative analysis
LD Spiller, AJ Campbell
Journal of Direct Marketing 8 (1), 7-16, 1994
111994
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