In-store proximity marketing: experimenting with digital point-of-sales communication K Willems, M Brengman, S Van De Sanden International Journal of Retail & Distribution Management 45 (7/8), 910-927, 2017 | 75 | 2017 |
In-store location-based marketing with beacons: from inflated expectations to smart use in retailing S Van de Sanden, K Willems, M Brengman The Role of Smart Technologies in Decision Making, 148-175, 2022 | 63 | 2022 |
Humanoid robot pepper at a Belgian chocolate shop L De Gauquier, HL Cao, P Gomez Esteban, A De Beir, S Van De Sanden, ... Companion of the 2018 ACM/IEEE international conference on human-robot …, 2018 | 21 | 2018 |
How do consumers process digital display ads in-store? The effect of location, content, and goal relevance S van de Sanden, K Willems, M Brengman Journal of Retailing and Consumer Services 56, 102177, 2020 | 19 | 2020 |
Digital signage in the store atmosphere: balancing gains and pains S Van De Sanden, K Willems, I Poncin, M Brengman Retail Futures, 53-69, 2020 | 8 | 2020 |
Is robotic shopping set to be the next big thing? M Brengman, L De Gauquier, S Van De Sanden, K Willems Homo Roboticus, 167-174, 2019 | 8 | 2019 |
How customers motive attributions impact intentions to use an interactive kiosk in-store S Van De Sanden, K Willems, M Brengman Journal of Retailing and Consumer Services 66, 102918, 2022 | 7 | 2022 |
Social robots in the wild and the novelty effect M Reimann, J van de Graaf, N van Gulik, S Van De Sanden, T Verhagen, ... International Conference on Social Robotics, 38-48, 2023 | 3 | 2023 |
Homo Roboticus: 30 vragen en antwoorden over mens, robot & artificiële intelligentie B Vanderborght, K Beuls, J Brancart, M Brengman, T Crispeels, ... ASP, 2019 | 1 | 2019 |
Winkelen we binnenkort met robots? M Brengman, L De Gauquier, S Van De Sanden, K Willems Homo Roboticus-30 Vragen en Antwoorden over mens, robot & artificiële …, 2019 | 1 | 2019 |
Studying customers attitudes towards personalized product recommendations provided by a humanoid robot in a retail store S van de Sanden, K Willems, M Brengman, L De Gauquier, HL Cao, ... 8th Colloquium on European Research in Retailing: The New Age Of Retailing …, 2022 | | 2022 |
Optimizing digital signage for in-store marketing: Insights on adoption intentions and message persuasiveness. S Van De Sanden | | 2021 |
Digital Signage in Retail S Van De Sanden, M Brengman, K Willems De meerwaarde van innovatieve technologie in de retail, 38-41, 2019 | | 2019 |
Informatiekiosk met ticketingsysteem S Van De Sanden, M Brengman, K Willems De meerwaarde van innovatieve technologie in de retail, 46-49, 2019 | | 2019 |
Consumer processing of digital signage in-store: effects of processing fluency S Van De Sanden, K Willems, M Brengman Proceedings of the 26th recent advances in retailing and services science, 74-74, 2019 | | 2019 |
How customer attributions affect technology-mediated service adoption: the case of self-service technology S Van De Sanden, K Willems, M Brengman Proceedings of the 26th recent advances in retailing and services science, 73-73, 2019 | | 2019 |
In-store proximity marketing: Experimenting with digital point-of-sales communication S Van De Sanden, K Willemsa, M Brengman Colloquium on European Research in Retailing: The store and the Internet of …, 2016 | | 2016 |
An experimental study on customer responses towards humanoid robot product recommendations in-store S van de Sanden, M Brengman, K Willems, L De Gauquier, HL Cao, ... How the pandemic containment measures affect frontline employees: a mixed …, 0 | | |
Digital Signage in the Store Atmosphere: Balancing Gains and Pains Stephanie van de Sanden, Kim Willems, Ingrid Poncin, Malaika Brengman S van de Sanden, NV Digitopia | | |