| From affect to action: How pleasure shapes everyday decisions in Japan and the US J Quoidbach, Y Sugitani, JJ Gross, M Taquet, S Akutsu Motivation and Emotion 43, 948-955, 2019 | 12 | 2019 |
| Looks far beyond my reach: The zoom effect in product videos influences luxury perception and purchase intention T Togawa, Y Sugitani Journal of Consumer Psychology 32 (4), 687-698, 2022 | 8 | 2022 |
| The effect of self-and public-based evaluations on brand purchasing: the interplay of independent and interdependent self-construal Y Sugitani Journal of International Consumer Marketing 30 (4), 235-243, 2018 | 7 | 2018 |
| A Brand Attitude Comparison between East Asians and Westerners: Exploring the Role of Emotion and Cognition on Attitude Formation Y Sugitani Global Marketing Conference, 1484-1489, 2014 | 3 | 2014 |
| Direct experience and emotional attachment to brands: Protecting brands from the negative word of mouth opinion of Japanese consumers Y Sugitani Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015 | 2 | 2015 |
| Self-based and Public-based Evaluations in Global Brand Building: A Comparison between Independent and Interdependent Cultures Y Sugitani Global Fashion Management Conference, 122-123, 2017 | 1 | 2017 |
| The Effect of Pictures in Advertisements on the Evaluation of Products Y Sugitani Advances in Consumer Studies 12 (1-2), 53-70, 91, 2006 | 1 | 2006 |
| THE INTERACTIVE MODERATING ROLE OF SELF-ESTEEM AND INDEPENDENT SELF-CONSTRUAL ON BRAND EVALUATIONS: A CROSSNATIONAL STUDY Y Sugitani, R Rialti Global Marketing Conference, 173-173, 2018 | | 2018 |
| SOCIAL MEDIA BASED LUXURY MARKETING: ARE ACTIVITIES ON SOCIAL MEDIA CAPABLE TO TRANSMIT LUXURY BRAND HERITAGE AND EXCLUSIVITY TO CUSTOMERS? R Rialti, L Zollo, C Ciappei, Y Sugitani Global Fashion Management Conference, 242-244, 2017 | | 2017 |
| Factors predicting the intention of" shares" on SNS: Exploring the effects of article readers' sympathy and self-relevance H Suzuki, Y Sugitani, I Watanabe INTERNATIONAL JOURNAL OF PSYCHOLOGY 51, 778-778, 2016 | | 2016 |
| THE ROLE OF SELF-BASED AND PUBLIC-BASED EVALUATION ON FORMING ATTITUDES TOWARD LUXURY AND NON-LUXURY BRANDS Y Sugitani Global Marketing Conference, 289-294, 2016 | | 2016 |
| The validity of" word of mouth" on the web: The nonverbal cues can interfere with consumers' memory Y Sugitani INTERNATIONAL JOURNAL OF PSYCHOLOGY 43 (3-4), 656-656, 2008 | | 2008 |
| ``Frontiers of Psychological Studies''(1) Frontiers of Consumer Psychology (6) Word-of-Mouth Communication and Consumers' Communication-The Effectiveness of Word-of-Mouth … Y Sugitani JOURNAL-JAPAN RESEARCH ASSOCIATION FOR TEXTILE END USES 49 (2), 18, 2008 | | 2008 |
Jordi QuoidbachAssociate Professor of Organizational Behavior, ESADEVerified email at esade.edu
