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Mathew Chylinski
Mathew Chylinski
Unknown affiliation
Verified email at unsw.edu.au
Title
Cited by
Cited by
Year
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
T Hilken, K de Ruyter, M Chylinski, D Mahr, DI Keeling
Journal of the Academy of Marketing Science 45, 884-905, 2017
5982017
Increasing student engagement using asynchronous learning
G Northey, T Bucic, M Chylinski, R Govind
Journal of Marketing Education 37 (3), 171-180, 2015
3192015
Making omnichannel an augmented reality: the current and future state of the art
T Hilken, J Heller, M Chylinski, DI Keeling, D Mahr, K de Ruyter
Journal of Research in Interactive Marketing 12 (4), 509-523, 2018
3002018
Let me imagine that for you: Transforming the retail frontline through augmenting customer mental imagery ability
J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling
Journal of Retailing 95 (2), 94-114, 2019
2612019
Augmented reality marketing: A technology-enabled approach to situated customer experience
M Chylinski, J Heller, T Hilken, DI Keeling, D Mahr, K de Ruyter
Australasian Marketing Journal 28 (4), 374-384, 2020
2342020
Touching the untouchable: exploring multi-sensory augmented reality in the context of online retailing
J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling
Journal of Retailing 95 (4), 219-234, 2019
2092019
Consumer cynicism: antecedents and consequences
M Chylinski, A Chu
European Journal of Marketing 44 (6), 796-837, 2010
1932010
The playground effect: How augmented reality drives creative customer engagement
A Jessen, T Hilken, M Chylinski, D Mahr, J Heller, DI Keeling, K de Ruyter
Journal of Business Research 116, 85-98, 2020
1902020
Embracing falsity through the metaverse: The case of synthetic customer experiences
M Golf-Papez, J Heller, T Hilken, M Chylinski, K de Ruyter, DI Keeling, ...
Business Horizons 65 (6), 739-749, 2022
1582022
Seeing eye to eye: social augmented reality and shared decision making in the marketplace
T Hilken, DI Keeling, K de Ruyter, D Mahr, M Chylinski
Journal of the Academy of Marketing Science 48, 143-164, 2020
1352020
What's mine is a hologram? How shared augmented reality augments psychological ownership
A Carrozzi, M Chylinski, J Heller, T Hilken, DI Keeling, K de Ruyter
Journal of interactive marketing 48 (1), 71-88, 2019
1152019
Tangible service automation: Decomposing the technology-enabled engagement process (TEEP) for augmented reality
J Heller, M Chylinski, K de Ruyter, DI Keeling, T Hilken, D Mahr
Journal of Service Research 24 (1), 84-103, 2021
1062021
The effect of “here and now” learning on student engagement and academic achievement
G Northey, R Govind, T Bucic, M Chylinski, R Dolan, P van Esch
British Journal of Educational Technology 49 (2), 321-333, 2018
1012018
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
T Hilken, M Chylinski, DI Keeling, J Heller, K de Ruyter, D Mahr
Psychology & Marketing 39 (3), 495-507, 2022
992022
When plentiful platforms pay off: Assessment orientation moderates the effect of assortment size on choice engagement and product valuation
F Mathmann, M Chylinski, K de Ruyter, ET Higgins
Journal of Retailing 93 (2), 212-227, 2017
842017
Seeing with the customer’s eye: Exploring the challenges and opportunities of AR advertising
K de Ruyter, J Heller, T Hilken, M Chylinski, DI Keeling, D Mahr
Journal of Advertising 49 (2), 109-124, 2020
762020
Cross‐modal interactions between color and texture of food
M Chylinski, G Northey, LV Ngo
Psychology & Marketing 32 (9), 950-966, 2015
472015
Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next‐generation experiences with reality‐enhancing technologies
T Hilken, DI Keeling, M Chylinski, K de Ruyter, M Golf Papez, J Heller, ...
Psychology & Marketing 39 (8), 1660-1671, 2022
402022
Cash for comment: Participation money as a mechanism for measurement, reward, and formative feedback in active class participation
M Chylinski
Journal of Marketing Education 32 (1), 25-38, 2010
292010
Every step counts: When physical movement affects perceived value
F Mathmann, M Chylinski, ET Higgins, K de Ruyter
Journal of Retailing and Consumer Services 39, 279-285, 2017
242017
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