| The impact of perceived corporate social responsibility on consumer behavior KL Becker-Olsen, BA Cudmore, RP Hill Journal of business research 59 (1), 46-53, 2006 | 3140 | 2006 |
| Achieving marketing objectives through social sponsorships CJ Simmons, KL Becker-Olsen Journal of marketing 70 (4), 154-169, 2006 | 1130 | 2006 |
| The impact of sponsor fit on brand equity: The case of nonprofit service providers KL Becker-Olsen, RP Hill Journal of service research 9 (1), 73-83, 2006 | 396 | 2006 |
| And now, a word from our sponsor--a look at the effects of sponsored content and banner advertising KL Becker-Olsen Journal of Advertising 32 (2), 17-32, 2003 | 288 | 2003 |
| When do social sponsorships enhance or dilute equity? Fit, message source, and the persistence of effects. K Becker-Olsen, CJ Simmons Advances in consumer research 29 (1), 2002 | 247 | 2002 |
| I spy a sponsor: The effects of sponsorship level, prominence, relatedness, and cueing on recall accuracy KL Wakefield, K Becker-Olsen, TB Cornwell Journal of Advertising 36 (4), 61-74, 2007 | 231 | 2007 |
| A cross-cultural examination of corporate social responsibility marketing communications in Mexico and the United States: Strategies for global brands KL Becker-Olsen, CR Taylor, RP Hill, G Yalcinkaya Journal of International marketing 19 (2), 30-44, 2011 | 209 | 2011 |
| Greenwashing K Becker-Olsen, S Potucek Encyclopedia of corporate social responsibility, 1318-1323, 2013 | 95 | 2013 |
| Strategic corporate social responsibility: A brand-building tool F Guzmán, KL Becker-Olsen Innovative CSR, 196-219, 2017 | 48 | 2017 |
| Questioning the name game: An event study analysis of stadium naming rights sponsorship announcements K Becker-Olsen International Journal of Sports Marketing and Sponsorship 5 (3), 9-20, 2003 | 47 | 2003 |
| Caution, animated violence KL Becker-Olsen, PA Norberg Journal of Advertising 39 (4), 83-94, 2010 | 23 | 2010 |
| Point, click, and shop: An exploratory investigation of consumer perceptions of on-line shopping KL Becker-Olsen American Marketing Association. Conference Proceedings 11, 62, 2000 | 18 | 2000 |
| Desarrollar un programa de RSC a la manera correcta F Guzmán, KL Becker-Olsen, RP Hill Harvard Business Review 86 (4), 42-49, 2008 | 16 | 2008 |
| Music-visual congruency and its impact on two-sided message recall K Becker-Olsen ACR North American Advances, 2006 | 15 | 2006 |
| Corporate social responsibility communication in North America: the past, present and future K Becker-Olsen, F Guzmán Handbook of Integrated CSR Communication, 293-315, 2017 | 13 | 2017 |
| Not all sponsors are created equal KL Becker-Olsen, CJ Simmons Advances in consumer research 32, 90, 2005 | 10 | 2005 |
| The csr conundrum: understanding consumer response to corporate social responsibility KL Becker-Olsen Handbook of research on marketing and corporate social responsibility, 149-174, 2014 | 8 | 2014 |
| Achieving marketing Objectives through social sponsorships KL Becker-Olsen, CJ Simmons Journal of marketing: A quarterly publication of the american marketing …, 2006 | 7 | 2006 |
| Corporate sponsorship: a look at the moderating effects of fit and reach on image and purchase intentions KL Becker-Olsen Lehigh University, 1998 | 7 | 1998 |
| When good deeds dilute your equity KL Becker-Olsen, BA Cudmore Advances in Consumer Research 31 (1), 78-79, 2004 | 5 | 2004 |
