Ashok Ranchhod
Ashok Ranchhod
Verified email at
Cited by
Cited by
International green marketing: A comparative study of British and Romanian firms
C Gurău, A Ranchhod
International marketing review, 2005
Market orientation and performance in the biotechnology industry: An exploratory empirical analysis
K Appiah-Adu, A Ranchhod
Technology Analysis & Strategic Management 10 (2), 197-210, 1998
Market orientation and customer satisfaction: Evidence from British machine tool industry
S Singh, A Ranchhod
Industrial marketing management 33 (2), 135-144, 2004
Comparing respondents of e‐mail and mail surveys: understanding the implications of technology
A Ranchhod, F Zhou
Marketing Intelligence & Planning 19 (4), 254-262, 2001
Measuring customer satisfaction: a platform for calculating, predicting and increasing customer profitability
C Gurǎu, A Ranchhod
Journal of Targeting, Measurement and Analysis for Marketing 10, 203-219, 2002
Evaluating the educational effectiveness of simulation games: A value generation model
A Ranchhod, C Gurău, E Loukis, R Trivedi
Information Sciences 264, 75-90, 2014
Gamification and behaviour
A AlMarshedi, V Wanick, GB Wills, A Ranchhod
Gamification: Using game elements in serious contexts, 19-29, 2017
Customer-centric strategic planning: Integrating CRM in online business systems
C Gurău, A Ranchhod, R Hackney
Information technology and management 4, 199-214, 2003
Marketing strategies: a contemporary approach
A Ranchhod, C Gurau
Pearson Education, 2007
Internet transactions and physical logistics: conflict or complementarity?
C Gurau, A Ranchhod, R Hackney
Logistics Information Management 14 (1/2), 33-43, 2001
Marketing strategies: A twenty-first century approach
A Ranchhod, C Gauzente, J Tinson
Pearson Education, 2004
The shopping experience of older supermarket consumers
Y Yin, E Pei, A Ranchhod
Journal of Enterprise Information Management 26 (4), 444-471, 2013
Conceptualizing luxury buying behavior: The Indian perspective
V Jain, S Roy, A Ranchhod
Journal of Product & Brand Management, 2015
Consumer privacy issues in mobile commerce: a comparative study of British, French and Romanian consumers
C Gurău, A Ranchhod
Journal of Consumer Marketing 26 (7), 496-507, 2009
“To legislate or not to legislate”: a comparative exploratory study of privacy/personalisation factors affecting French, UK and US Web sites
C Gurau, A Ranchhod, C Gauzente
Journal of consumer Marketing 20 (7), 652-664, 2003
Competitive advantage of a nation in the global arena: a quantitative advancement to Porter's diamond applied to the UK, USA and BRIC nations
HBJ Stone, A Ranchhod
Strategic Change 15 (6), 283-284, 2006
Ethical marketing for competitive advantage on the internet
C Gauzente, A Ranchhod
Academy of Marketing Science Review 10, 1-7, 2001
SGI: a framework for increasing the sustainability of gamification impact
A AlMarshedi, V Wanick Vieira, A Ranchhod
International Journal for Infonomics 8 (1/2), 1044-1052, 2015
Developing mobile marketing strategies.
A Ranchhod
International Journal of Mobile Marketing 2 (1), 2007
The Wheel of Sukr: a framework for gamifying diabetes self-management in Saudi Arabia
A AlMarshedi, GB Wills, A Ranchhod
Procedia Computer Science 63, 475-480, 2015
The system can't perform the operation now. Try again later.
Articles 1–20