| Counterfactual thinking and advertising responses P Krishnamurthy, A Sivaraman Journal of Consumer Research 28 (4), 650-658, 2002 | 127* | 2002 |
| The new world of philanthropy: How changing financial behavior, public policies, and COVID‐19 affect nonprofit fundraising and marketing E Van Steenburg, NA Anaza, A Ashhar, A Barrios, AR Deutsch, ... Journal of Consumer Affairs 56 (3), 1079-1105, 2022 | 17 | 2022 |
| Not all missed opportunities cast the same shadow: Voluntary inaction reduces the “sting” of missed sales promotions W Ford, D Andrews, A Sivaraman, P Krishnamurthy Journal of Consumer Behaviour 19 (1), 57-67, 2020 | 4 | 2020 |
| Food for thought: the effect of counterfactual thinking on the K Aboulnasrh, A Sivaraman | | 2010 |
| Teenagers' Willingness to Share Personal Information With Marketers A Sivaraman, D Freeman, S Shapiro ACR North American Advances, 2009 | | 2009 |
| When do I ponder? The role of elaboration in counterfactual thinking A Sivaraman, W Ford, S Sundaram Journal of Consumer Behaviour, 0 | | |
Partha KrishnamurthyUniversity of HoustonVerified email at uh.edu
