Follow
Francisco Villarroel Ordenes
Francisco Villarroel Ordenes
Assistant Professor of Marketing, LUISS Guido Carli University
Verified email at luiss.it
Title
Cited by
Cited by
Year
Analyzing customer experience feedback using text mining: A linguistics-based approach
FV Ordenes, B Theodoulidis, J Burton, T Gruber, M Zaki
Journal of Service Research 17 (3), 278-295, 2014
2232014
Customer engagement in a big data world
W Kunz, L Aksoy, Y Bart, K Heinonen, S Kabadayi, FV Ordenes, M Sigala, ...
Journal of Services Marketing, 2017
2202017
Unveiling what is written in the stars: Analyzing explicit, implicit, and discourse patterns of sentiment in social media
F Villarroel Ordenes, S Ludwig, K De Ruyter, D Grewal, M Wetzels
Journal of Consumer Research 43 (6), 875-894, 2017
2182017
Cutting through content clutter: How speech and image acts drive consumer sharing of social media brand messages
F Villarroel Ordenes, D Grewal, S Ludwig, KD Ruyter, D Mahr, M Wetzels
Journal of Consumer Research 45 (5), 988-1012, 2019
1652019
Customer experience management in the age of big data analytics: A strategic framework
M Holmlund, Y Van Vaerenbergh, R Ciuchita, A Ravald, P Sarantopoulos, ...
Journal of Business Research 116, 356-365, 2020
1362020
Mindful consumption: Three consumer segment views
GR Milne, F Villarroel Ordenes, B Kaplan
Australasian marketing journal 28 (1), 3-10, 2020
302020
From words to pixels: text and image mining methods for service research
FV Ordenes, S Zhang
Journal of Service Management, 2019
302019
The future of digital communication research: Considering dynamics and multimodality
D Grewal, D Herhausen, S Ludwig, FV Ordenes
Journal of Retailing 98 (2), 224-240, 2022
222022
Patterns in motion: How visual patterns in ads affect product evaluations
S Farace, A Roggeveen, F Villarroel Ordenes, K De Ruyter, M Wetzels, ...
Journal of Advertising 49 (1), 3-17, 2020
222020
Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications
FV Ordenes, R Silipo
Journal of Business Research 137, 393-410, 2021
62021
Bad Intentions: Customers’ Negative Reactions to Intentional Failures and Mitigating Conditions
A Nazifi, H Roschk, F Villarroel Ordenes, B Marder
Journal of Travel Research, 00472875211044221, 2021
22021
The Role of In-Store and Online Retailing Factors
A Roggeveen, D Grewal, MLP Toldos, EM González, A Valdez, A Franco, ...
Creating Marketing Magic and Innovative Future Marketing Trends, 553-557, 2017
12017
EXPRESS: Complaint Deescalation Strategies on Social Media
D Herhausen, L Grewal, KH Cummings, AL Roggeveen, FV Ordenes, ...
Journal of Marketing, 00222429221119977, 2022
2022
Customer experience measurement: implications for customer loyalty
FV Ordenes, DD Solis, D Herhausen
Handbook of Research on Customer Loyalty, 83-94, 2022
2022
Privacy Consumer Activists on Reddit: Exploring Discourse, Sentiment, and Advocated Practices
A Slepchuk, F Villarroel Ordenes, GR Milne
ACR North American Advances, 2021
2021
The Effect of Image Content and Text Similarity on Brand Narratives Sharing
S Farace, FJ Villarroel Ordenes, D Grewal, K De Ruyter
NA-Advances in Consumer Research Volume 48 48, 322-323, 2020
2020
Text and Image Mining Methods for Business Research and Education
FJ Villarroel Ordenes
2020
Brand Narratives in Social Media: Implications for Consumer Sharing
S Farace, FJ Villarroel Ordenes, D Grewal, K De Ruyter
Winter AMA Academic Conference-Consumers and Firms in a Global World, 30-31, 2020
2020
A Strategic Framework for Understanding and Managing Customer Experience Feedback
R Ciuchita, M Holmlund, A Ravald, P Sarantopoulos, Y Van Vaerenbergh, ...
QUIS16 International Research Symposium on Service Excellence in Management …, 2019
2019
The Impact of Dialogue Dynamics in Online Service Resolution
F Villarroal Ordenes, D Grewal, L Grewal, P Sarantopoulos
ACR North American Advances, 2019
2019
The system can't perform the operation now. Try again later.
Articles 1–20