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Francisco Villarroel Ordenes
Francisco Villarroel Ordenes
Associate Professor of Marketing, LUISS Guido Carli University
Verified email at luiss.it
Title
Cited by
Cited by
Year
Customer experience management in the age of big data analytics: A strategic framework
M Holmlund, Y Van Vaerenbergh, R Ciuchita, A Ravald, P Sarantopoulos, ...
Journal of Business Research 116, 356-365, 2020
3352020
Customer engagement in a big data world
W Kunz, L Aksoy, Y Bart, K Heinonen, S Kabadayi, FV Ordenes, M Sigala, ...
Journal of Services Marketing 31 (2), 161-171, 2017
3332017
Analyzing customer experience feedback using text mining: A linguistics-based approach
FV Ordenes, B Theodoulidis, J Burton, T Gruber, M Zaki
Journal of Service Research 17 (3), 278-295, 2014
3012014
Cutting through content clutter: How speech and image acts drive consumer sharing of social media brand messages
F Villarroel Ordenes, D Grewal, S Ludwig, KD Ruyter, D Mahr, M Wetzels
Journal of Consumer Research 45 (5), 988-1012, 2019
3002019
Unveiling what is written in the stars: Analyzing explicit, implicit, and discourse patterns of sentiment in social media
F Villarroel Ordenes, S Ludwig, K De Ruyter, D Grewal, M Wetzels
Journal of Consumer Research 43 (6), 875-894, 2017
2872017
The future of digital communication research: Considering dynamics and multimodality
D Grewal, D Herhausen, S Ludwig, FV Ordenes
Journal of Retailing 98 (2), 224-240, 2022
1032022
Mindful consumption: Three consumer segment views
GR Milne, F Villarroel Ordenes, B Kaplan
Australasian marketing journal 28 (1), 3-10, 2020
722020
From words to pixels: text and image mining methods for service research
F Villarroel Ordenes, S Zhang
Journal of Service Management 30 (5), 593-620, 2019
642019
Patterns in motion: How visual patterns in ads affect product evaluations
S Farace, A Roggeveen, F Villarroel Ordenes, K De Ruyter, M Wetzels, ...
Journal of Advertising 49 (1), 3-17, 2020
532020
Complaint de-escalation strategies on social media
D Herhausen, L Grewal, KH Cummings, AL Roggeveen, ...
Journal of Marketing 87 (2), 210-231, 2023
352023
Machine learning for marketing on the KNIME Hub: The development of a live repository for marketing applications
FV Ordenes, R Silipo
Journal of Business Research 137, 393-410, 2021
332021
Bad intentions: Customers’ negative reactions to intentional failures and mitigating conditions
A Nazifi, H Roschk, F Villarroel Ordenes, B Marder
Journal of Travel Research 61 (8), 1808-1827, 2022
152022
How High-Arousal Language Shapes Micro-Versus Macro-Influencers’ Impact
GL Cascio Rizzo, F Villarroel Ordenes, R Pozharliev, M De Angelis, ...
Journal of Marketing, 00222429231207636, 2023
82023
What Drives Virtual Influencer's Impact?
GL Cascio Rizzo, JA Berger, F Villarroel Ordenes
Available at SSRN 4329150, 2023
42023
Customer experience measurement: implications for customer loyalty
FV Ordenes, DD Solis, D Herhausen
Handbook of Research on Customer Loyalty, 83-94, 2022
22022
The Role of In-Store and Online Retailing Factors
A Roggeveen, D Grewal, M de La Paz Toldos, EM González, A Valdez, ...
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017
22017
Meet your Customers: The Marketing Analytics Collection
FJ Villarroel Ordenes, R Cadili
KNIME Press, 2023
2023
Deescalating Arousal in Social Media Complaints: Using Active Listening and Empathy to Enhance Customer Gratitude
D Herhausen, L Grewal, K Hill, A Roggeveen, FJ Villarroel Ordenes, ...
Association for Consumer Reserach Conference (ACR 2022) 50, ---, 2022
2022
Too good to be true! The effects of number of followers and language intensity on consumer responses to influencers’ sponsored content
GL Cascio Rizzo, M De Angelis, RI Pozharliev, FJ Villarroel Ordenes, ...
PROCEEDINGS OF THE EUROPEAN MARKETING ACADEMY 51, ---, 2022
2022
The Effect of Multimodal Compositions in Social Media Brand Posts on Purchase Intentions
S Farace, FJ Villarroel Ordenes
Convegno Annuale della Società Italiana Marketing 19, ---, 2022
2022
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