Follow
John R Sparks
John R Sparks
Verified email at udayton.edu
Title
Cited by
Cited by
Year
Marketing researcher ethical sensitivity: Conceptualization, measurement, and exploratory investigation
JR Sparks, SD Hunt
Journal of Marketing 62 (2), 92-109, 1998
5651998
Explaining the effects of transformational leadership: an investigation of the effects of higher‐order motives in multilevel marketing organizations
JR Sparks, JA Schenk
Journal of Organizational Behavior: The International Journal of Industrial …, 2001
5122001
Predictors, consequence, and measurement of ethical judgments: Review and meta-analysis
Y Pan, JR Sparks
Journal of business research 65 (1), 84-91, 2012
2842012
Ethical judgments in business ethics research: Definition, and research agenda
JR Sparks, Y Pan
Journal of business ethics 91, 405-418, 2010
2462010
An investigation of the effects of language style and communication modality on persuasion
JR Sparks, CS Areni, KC Cox
Communications Monographs 65 (2), 108-125, 1998
1401998
Language power and persuasion
CS Areni, JR Sparks
Psychology & Marketing 22 (6), 507-525, 2005
1122005
The effects of sales presentation quality and initial perceptions on persuasion: A multiple role perspective
JR Sparks, CS Areni
Journal of Business Research 55 (6), 517-528, 2002
982002
Socialization communication, organizational citizenship behaviors, and sales in a multilevel marketing organization
JR Sparks, JA Schenk
Journal of Personal Selling & Sales Management 26 (2), 161-180, 2006
912006
Machiavellianism and personal success in marketing: The moderating role of latitude for improvisation
JR Sparks
Journal of the Academy of Marketing Science 22, 393-400, 1994
791994
Style versus substance: Multiple roles of language power in persuasion
JR Sparks, CS Areni
Journal of Applied Social Psychology 38 (1), 37-60, 2008
782008
A social cognitive explanation of situational and individual effects on moral sensitivity
JR Sparks
Journal of Applied Social Psychology 45 (1), 45-54, 2015
552015
Factors influencing student perceptions of unethical behavior by personal salespeople: An experimental investigation
JR Sparks, M Johlke
Journal of Business Ethics 15, 871-887, 1996
551996
Recognition-based measures of ethical sensitivity and reformulated cognitive moral development: An examination and evidence of nomological validity
JR Sparks, JP Merenski
Teaching Business Ethics 4 (4), 359-377, 2000
442000
Judgment difficulty and the moral intensity of unethical acts: A cognitive response analysis of dual process ethical judgment formation
JR Sparks, JC Siemens
Ethics & Behavior 24 (2), 151-163, 2014
212014
Assessing Consumers' Affective Responses to Retail Environments: A Tale of Two Simulation Techniques.
CS Areni, JR Sparks, P Dunne
Advances in Consumer Research 23 (1), 1996
191996
A scientific realism perspective on scientific progress in marketing: An analysis of theory testing in marketing's major journals
TP Kenworthy, JR Sparks
European Management Journal 34 (5), 466-474, 2016
132016
Professional ethical sensitivity: The case of marketing researchers
JR Sparks
Texas Tech University, 1995
71995
Do Top Management Teams Need Chief Marketing Officers?
RS John
Academy of Management Perspectives 22 (2), 101-103, 2008
32008
Ethical judgments are different: an information processing perspective on the unique nature of ethical judgments and ethical judgment processes
JR Sparks
Handbook on Ethics and Marketing, 89-110, 2015
2015
An Experimental Investigation of Personal Selling Job Attributes and their Effects on Job Desirability, Prestige and Dimensions of Sales Success
JR Sparks, MC Johlke
Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference …, 2014
2014
The system can't perform the operation now. Try again later.
Articles 1–20