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Elmar Nubbemeyer
Elmar Nubbemeyer
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Title
Cited by
Cited by
Year
Ghost ads: Improving the economics of measuring online ad effectiveness
GA Johnson, RA Lewis, EI Nubbemeyer
Journal of Marketing Research 54 (6), 867-884, 2017
1552017
The online display ad effectiveness funnel & carryover: A meta-study of predicted ghost ad experiments
GA Johnson, RA Lewis, EI Nubbemeyer
Working paper, 2016
49*2016
A reconsideration of full-cost pricing: methodological aspects of marginalism and theoretical explanations of pricing behaviour
E Nubbemeyer
München, Univ., Diss., 2010, 2011
16*2011
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Articles 1–3