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Jonas Heller
Jonas Heller
Assistant Professor in Marketing, Maastricht University School of Business and Economics
Verified email at maastrichtuniversity.nl - Homepage
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Cited by
Cited by
Year
Making omnichannel an augmented reality: the current and future state of the art
T Hilken, J Heller, M Chylinski, DI Keeling, D Mahr, K de Ruyter
Journal of Research in Interactive Marketing 12 (4), 509-523, 2018
3002018
Let me imagine that for you: transforming the retail frontline through augmenting customer mental imagery ability
J Heller, M Chylinski, K de Ruyter, D Mahr, DI Keeling
Journal of Retailing 95 (2), 94-114, 2019
2612019
Augmented reality marketing: A technology-enabled approach to situated customer experience
M Chylinski, J Heller, T Hilken, DI Keeling, D Mahr, K de Ruyter
Australasian Marketing Journal 28 (4), 374-384, 2020
2342020
Touching the untouchable: exploring multi-sensory augmented reality in the context of online retailing
J Heller, M Chylinski, K de Ruyter, D Mahr, DL Keeling
Journal of Retailing 95 (4), 228-244, 2019
2092019
The playground effect: How augmented reality drives creative customer engagement
A Jessen, T Hilken, M Chylinski, D Mahr, J Heller, DI Keeling, K de Ruyter
Journal of Business Research 116, 85-98, 2020
1902020
Embracing Falsity through the Metaverse: The Case of Synthetic Customer Experiences
M Golf-Papez, J Heller, T Hilken, M Chylinski, K de Ruyter, DI Keeling, ...
BUSINESS HORIZONS, 2022
1582022
What’s mine is a hologram? How shared Augmented Reality augments psychological ownership
A Carrozzi, M Chylinski, J Heller, T Hilken, D Keeling, K de Ruyter
Journal of Interactive Marketing 48, 71-88, 2019
1152019
Tangible service automation: Decomposing the technology-enabled engagement process (TEEP) for augmented reality
J Heller, M Chylinski, K de Ruyter, DI Keeling, T Hilken, D Mahr
Journal of Service Research 24 (1), 84–103, 2021
1062021
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
T Hilken, M Chylinski, DI Keeling, J Heller, K de Ruyter, D Mahr
Psychology & Marketing 39 (3), 495-507, 2022
992022
Seeing with the customer’s eye: Exploring the challenges and opportunities of AR advertising
K de Ruyter, J Heller, T Hilken, M Chylinski, DI Keeling, D Mahr
Journal of Advertising 49 (2), 109-124, 2020
762020
The effects of inner packaging color on the desirability of food
P Van Esch, J Heller, G Northey
Journal of Retailing and Consumer Services 50, 94-102, 2019
532019
It is really not a game: An integrative review of gamification for service research
R Ciuchita, J Heller, S Köcher, S Köcher, T Leclercq, K Sidaoui, S Stead
Journal of Service Research 26 (1), 3-20, 2023
402023
Disrupting marketing realities: A research agenda for investigating the psychological mechanisms of next generation experiences with reality enhancing technologies
T Hilken, DI Keeling, M Chylinski, K de Ruyter, J Heller, D Mahr, ...
Psychology & Marketing, 2022
402022
The moderating influence of country of origin information seeking on homophily and product satisfaction
P Van Esch, G Northey, S Duffy, J Heller, M Striluk
Country of Origin Effect, 40-56, 2020
372020
Exploring the frontiers in reality-enhanced service communication: from augmented and virtual reality to neuro-enhanced reality
T Hilken, M Chylinski, K de Ruyter, J Heller, DI Keeling
Journal of Service Management 33 (4/5), 657-674, 2022
202022
Dynamic capabilities for digital procurement transformation: a systematic literature review
S Herold, J Heller, F Rozemeijer, D Mahr
International Journal of Physical Distribution & Logistics Management 53 (4 …, 2023
182023
An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead
J Heller, D Mahr, K de Ruyter, E Schaap, T Hilken, DI Keeling, M Chylinski, ...
Computers in Human Behavior 143, 107697, 2023
162023
More than meets the eye: In-store retail experiences with augmented reality smart glasses
P Pfeifer, T Hilken, J Heller, S Alimamy, R Di Palma
Computers in Human Behavior 146, 107816, 2023
152023
Bridging imagination gaps on the path to purchase with augmented reality: Field and experimental evidence
T Hilken, J Heller, DI Keeling, M Chylinski, D Mahr, K de Ruyter
Journal of Interactive Marketing 57 (2), 356-375, 2022
152022
Too real for comfort: Measuring consumers’ augmented reality information privacy concerns
L Lammerding, T Hilken, D Mahr, J Heller
Augmented reality and virtual reality: New trends in immersive technology …, 2021
122021
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