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Han-Chiang Ho
Han-Chiang Ho
Wenzhou-Kean University
Verified email at kean.edu
Title
Cited by
Cited by
Year
How do Chinese and Saudi customers perceive online service quality? A comparative study
HU Khan, MA Awan, HC Ho
The Journal of Business Inquiry 13 (2), 146-161, 2014
362014
Luxury brands and corporate social responsibility: A perspective on consumers’ preferences
HC Ho, MA Awan, HU Khan
Journal of International Management Studies 16 (1), 77-81, 2016
342016
Exploring information technology success of Augmented Reality Retail Applications in retail food chain
CL Chiu, HC Ho, T Yu, Y Liu, Y Mo
Journal of Retailing and Consumer Services 61, 102561, 2021
312021
Hedonic and utilitarian value as a mediator of men’s intention to purchase cosmetics
HC Ho, CL Chiu, S Mansumitrchai, BJ Quarles
Journal of Global Fashion Marketing 11 (1), 71-89, 2020
272020
Detangling consumer attitudes to better explain co-branding success
HC Ho, N Lado, P Rivera-Torres
Journal of Product & Brand Management 26 (7), 704-721, 2017
252017
Metrosexual trend in facial care products: Analysis of factors that influence young Chinese men purchasing intention
CL Chiu, Q Wang, HC Ho, J Zhang, F Zhao
Journal of Global Fashion Marketing 10 (4), 377-397, 2019
212019
Online banking: a comparative study of Chinese and Saudi customers perceptions of service quality
MA Awan, HU Khan, HH Chiang
The Journal of Internet Banking and Commerce, 2016
202016
The gender effect on consumer attitudes toward payment methods: The case of online Chinese customers
HC Ho, MA Awan
Journal of Internet Commerce 18 (2), 141-169, 2019
192019
Score-driven Markov-switching EGARCH models: an application to systematic risk analysis
S Blazsek, HC Ho, SP Liu
Applied Economics 50 (56), 6047-6060, 2018
192018
Influence of language of packaging labels on consumers’ buying preferences
HC Ho, CL Chiu, D Jiang, J Shen, H Xu
Journal of Food Products Marketing 25 (4), 435-461, 2019
112019
Understanding the role of attitude components in co-branding: A comparison of Spanish and Taiwanese consumers
HC Ho, C Lim Chiu, SP Liu, LL Lee, N Lado, F Cesaronic
Journal of International Consumer Marketing 31 (3), 203-224, 2019
92019
Markov regime-switching Beta-t-EGARCH
S Blazsek, HC Ho
Applied Economics 49 (47), 4793-4805, 2017
92017
The influence of signals on donation crowdfunding campaign success during COVID-19 crisis
HC Ho, CL Chiu, S Mansumitrchai, Z Yuan, N Zhao, J Zou
International journal of environmental research and public health 18 (14), 7715, 2021
82021
The Effect of Gender Differences on Online Shopping Payment Methods: An Abstract
M Awan, HC Ho
Back to the Future: Using Marketing Basics to Provide Customer Value …, 2018
82018
Possible Effect of Merger and Acquisition on Brand Equity: A Case Study of the IT Industry in South Korea.
MA Awan, HC Ho, HU Khan
International Journal of Business & Information 12 (1), 2017
72017
American Film Industry Challenges in China: Before and During COVID-19 Outbreak
CL Chiu, JL Chiu, HC Ho, Z Zu
Management Review: An International Journal 15 (2), 118-149, 2020
42020
the effect of American translated brand name cue on brand association in Korean market
MA Awan, HH Chiang
International Journal of Trade, Economics and Finance 5 (4), 312, 2014
42014
Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products
N Lado, F Césaroni, A Maydeu Olivares, HC Ho
42011
Co-branding strategies of high-tech products and luxury brands: A cross-cultural perspective
N Lado, F Cesaroni, A Maydeu-Olivares, HC Ho
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era …, 2016
32016
Successful features of crowdfunding campaigns: an analysis of requests for coronavirus food relief
N Zhao, Z Yuan, J Zou, CL Chi, HC Ho, S Mansumitrchai
22020
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