| “Touching” services: tangible objects create an emotional connection to services even before their first use N Nägele, B von Walter, P Scharfenberger, D Wentzel Business Research 13 (2), 741-766, 2020 | 12 | 2020 |
| Zur Idee einer Object-Dominant Logic im Marketing T Tomczak, P Scharfenberger Always Ahead im Marketing, 67-86, 2015 | 8 | 2015 |
| Regionalprodukte: Was ist Herkunft wert S Feige, R Annen, R Hirsbrunner, P Scharfenberger Eine empirische Studie. St. Gallen: htp St. Galler Managementberatung AG, 2017 | 4 | 2017 |
| Tangible possessions and the self–how objects reduce perceived distance to their symbolized meanings P Scharfenberger, D Wentzel, L Warlop, T Tomczak Volume XLII 42, 660, 2014 | 4 | 2014 |
| Automated Product Suggestions with Needs-based ConƖgurators J Hasenmaile-Aspin, P Scharfenberger Marketing Review St. Gallen 37 (5), 34-41, 2020 | 3 | 2020 |
| The proximal self: Why material objects are particularly relevant for consumers' self‐definition P Scharfenberger, D Wentzel, L Warlop, V Riegler Psychology & Marketing 40 (6), 1196-1210, 2023 | 2 | 2023 |
| How Consumption Vocabulary Directs Product Discussions: The Guiding Influence of Feature Labels on Consumers' Communication and Learning about Products in Online Communities P Scharfenberger, JR Landwehr, CI Tsai, JL Zimmermann, A Herrmann, ... Journal of Marketing Behavior 4 (2-4), 173-202, 2020 | 2 | 2020 |
| A contemporary approach to holistic brand communication H Leimert, P Scharfenberger, T Tomczak Marketing Review St. Gallen 38 (2), 10-18, 2021 | 1 | 2021 |
| Spagat in der Transformation-Marken als Treiber der Veränderung und Bewahrer der Unternehmensessenz B Jahn, J Treiber-Ruckenbrod, P Scharfenberger, T Tomczak Verl.-Gruppe Handelsblatt, 2017 | 1 | 2017 |
| Having, Holding, Being-The Relevance of Graspability for the Self-Extension Function of Symbolic Objects and Their Symbolized Meanings P Scharfenberger Rosch-Buch, 2014 | 1 | 2014 |
| Solid Possessions: How Objects Reduce Psychological Distance to Intangible Meanings P Scharfenberger, D Wentzel, L Warlop, T Tomczak EMAC European Marketing Academy, 2013 | 1 | 2013 |
| Haben, Greifen, Sein: Die Object-Dominant Logic T Tomczak, P Scharfenberger Schweizerische Gesellschaft für Marketing, 2013 | 1 | 2013 |
| Emotionen aus Sicht der Kommunikation P Scharfenberger, T Tomczak, S Henkel Erfolgsfaktor Emotionalisierung: Wie Unternehmen die Herzen der Kunden …, 2010 | 1 | 2010 |
| Weniger, aber besser–Hedonismus und nachhaltiger Konsum P Scharfenberger, F Krause, M Greifenstein gmf, 2022 | | 2022 |
| Grounded procedures of connection are not created equal. D Wentzel, B von Walter, P Scharfenberger Behavioral & Brain Sciences 44, 2021 | | 2021 |
| Die neue Welt der Markenkommunikation P Scharfenberger, T Tomczak Thexis Verlag, 2021 | | 2021 |
| Symbolic product design: Conceptualization, operationalization, and its impact on design liking as a function of processing fluency L Graf, P Scharfenberger, JR Landwehr EMAC, 2021 | | 2021 |
| Nähe als (Konsum-) Bedürfnis P Scharfenberger, T Tomczak GfM Forschungsreihe, 2021 | | 2021 |
| 9 Rules of Marketing Strategy P Scharfenberger | | 2020 |
| Making Services Tangible P Scharfenberger | | 2020 |
