| New luxury brand positioning and the emergence of Masstige brands Y Truong, R McColl, PJ Kitchen Journal of Brand Management 16 (5), 375-382, 2009 | 578 | 2009 |
| Intrinsic motivations, self-esteem, and luxury goods consumption Y Truong, R McColl Journal of retailing and consumer services 18 (6), 555-561, 2011 | 553 | 2011 |
| Status and conspicuousness–are they related? Strategic marketing implications for luxury brands Y Truong, G Simmons, R McColl, PJ Kitchen Journal of strategic marketing 16 (3), 189-203, 2008 | 455 | 2008 |
| The elaboration likelihood model: review, critique and research agenda P J. Kitchen, G Kerr, D E. Schultz, R McColl, H Pals European Journal of marketing 48 (11/12), 2033-2050, 2014 | 357 | 2014 |
| Uncovering the relationships between aspirations and luxury brand preference Y Truong, R McColl, PJ Kitchen Journal of Product & Brand Management 19 (5), 346-355, 2010 | 179 | 2010 |
| Practitioners’ perceptions of advertising strategies for digital media Y Truong, R McColl, P Kitchen International Journal of Advertising 29 (5), 709-725, 2010 | 167 | 2010 |
| Marketing in Australia Kotler Prentice-Hall, 1989 | 123 | 1989 |
| Services marketing: a managerial perspective R McColl, A Palmer, B Callaghan McGraw-Hill, 2000 | 75 | 2000 |
| Luxury fashion and sustainability: Looking good together JC Franco, D Hussain, R McColl Journal of Business Strategy 41 (4), 55-61, 2019 | 74 | 2019 |
| Sorry, could you repeat the question? Exploring video‐interview recruitment practice in HRM R McColl, M Michelotti Human Resource Management Journal 29 (4), 637-656, 2019 | 67 | 2019 |
| The effects of facial attractiveness and gender on customer evaluations during a web-video sales encounter R McColl, Y Truong Journal of Personal Selling & Sales Management 33 (1), 117-128, 2013 | 66 | 2013 |
| The effect of verbalized emotions on loyalty in written complaints J Mattsson, J Lemmink, R McColl Total Quality Management & Business Excellence 15 (7), 941-958, 2004 | 63 | 2004 |
| Estimating cannibalizing effects of sales promotions: The impact of price cuts and store type R McColl, R Macgilchrist, S Rafiq Journal of Retailing and Consumer Services 53, 101982, 2020 | 41 | 2020 |
| The effects of service guarantees on service evaluations during a voiced complaint and service recovery R McColl, J Mattsson, C Morley Journal of consumer satisfaction, dissatisfaction and complaining behavior …, 2005 | 36 | 2005 |
| Service guarantees as a base for positioning in B2B R Mccoll, Y Truong, A La Rocca Industrial Marketing Management 81, 78-86, 2019 | 29 | 2019 |
| Corporate patriotism as a source of corporate reputation: a comparative multi-stakeholder approach P Puncheva-Michelotti, R McColl, A Vocino, M Michelotti Journal of Strategic Marketing 22 (6), 471-493, 2014 | 20 | 2014 |
| Common mistakes in designing and implementing service guarantees R McColl, J Mattsson Journal of Services Marketing 25 (6), 451-461, 2011 | 9 | 2011 |
| The effects of medium and sequence on personality trait assessments in face‐to‐face and videoconference selection interviews: Implications for HR analytics M Michelotti, R McColl, P Puncheva‐Michelotti, R Clarke, T McNamara Human Resource Management Journal, 2021 | 8 | 2021 |
| How the Chinese really negotiate: observations from an Australian-Chinese trade negotiation R McColl, I Descubes, M Elahee Journal of Business Strategy 38 (6), 38-46, 2017 | 7 | 2017 |
| Testing US advertising belief and attitude measures in France Y Truong, R McColl, I Descubes Journal of Euromarketing 18 (1), 35-46, 2009 | 7 | 2009 |
