Philipp Spreer
Philipp Spreer
elaboratum GmbH (Munich / Hamburg)
Verified email at - Homepage
Cited by
Cited by
Why do customers use self-service information technologies in retail? The mediating effect of perceived service quality
K Kallweit, P Spreer, W Toporowski
Journal of retailing and consumer services 21 (3), 268-276, 2014
Augmented reality in retail: assessing the acceptance and potential for multimedia product presentation at the PoS
P Spreer, K Kallweit
Transactions on Marketing Research 1 (1), 20-35, 2014
Selling with technology: understanding the resistance to mobile sales assistant use in retailing
P Spreer, PA Rauschnabel
Journal of Personal Selling & Sales Management 36 (3), 240-263, 2016
Differentiation through Service Excellence: Empirical Findings on the Role of Self-Service Technology in Retail
P Spreer, K Kallweit
Successful Technological Integration for Competitive Advantage in Retail …, 2015
Augmented Reality–Digital erweiterte Realität im stationären Handel
P Spreer, K Kallweit, K Gutknecht, W Toporowski
Marketing Review St. Gallen 29 (5), 28-33, 2012
P Spreer
Springer Fachmedien Wiesbaden, 2018
Die Digitalisierung des PoS. Ein Leitfaden zur Implementierung innovativer In-Store-Medien
P Spreer
Marketing Review St Gallen 30 (5), 48-59, 2013
Improving the in-store customer information process using mobile augmented reality
P Spreer, K Kallweit, K Gutknecht
Proceedings of the 11th International Conference on Research in Advertising …, 2012
Humanoide Serviceroboter am PoS. Eine akzeptanzanalytische Untersuchung neuer Formen der Kundeninteraktion
P Meyer, P Spreer, K Gutknecht
Marketing Review St. Gallen 6 (35), 18-25, 2018
Digitales In-Store-Marketing: Erkenntnisse zu Akzeptanz und Wirkung
P Spreer
GHS - Göttinger Handelswissenschaftliche Schriften, 2013
Technologieakzeptanz von Verkäufern als Herausforderung
P Spreer, K Gutknecht
Marketing Review St. Gallen 32 (6), 36-43, 2015
Conversational Agents im Voice Commerce: Der Einfluss von sozialen Reizen auf Vertrauen und Zufriedenheit
F Reinkemeier, P Spreer, W Toporowski
Proceedings of the 16th International Conference on Wirtschaftsinformatik …, 2021
Why do mobile sales assistants fail? Exploring the salesperson’s perspective
P Spreer, PA Rauschnabel
AMA Summer Marketing Educators’ Conference, Atlanta, GA, 2016
The Adoption of Interactive Service Technologies: Empirical Evidence from the Retail Industry
P Spreer
Verlag Dr. Kovač, 2016
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