Alma Mintu-Wimsatt
Cited by
Cited by
"Explorations of Negotiation Behaviors in Ten Foreign Cultures Using a Model Developed in the United States
J Graham, W Rodgers
Management Science 40 (1), 1994
Environmental marketing: strategies, practice, theory, and research
W Winston, AT Mintu-Wimsatt
Routledge, 2013
Customer service management in Western and Central Europe: A concurrent validation strategy in entrepreneurial financial information services organizations
S Carraher, S Carraher, A Mintu-Wimsatt
Journal of Business Strategies 22 (1), 41-54, 2005
The moderating effects of cultural context in buyer-seller negotiation
A Mintu-Wimsatt, JB Gassenheimer
Journal of Personal Selling & Sales Management 20 (1), 1-9, 2000
Testing a negotiation model on Canadian anglophone and Mexican exporters
A Mintu-Wimsatt, JL Graham
Journal of the Academy of Marketing Science 32 (3), 345-356, 2004
Problem-solving approach in an international context: antecedents and outcome
RJ Calantone, JL Graham, A Mintu-Wimsatt
International Journal of Research in Marketing 15 (1), 19-35, 1998
Green Marketing Education: A Call for Action
A Mintu, H Lozada
Personality and negotiation style: the moderating effects of cultural context
A Mintu‐Wimsatt
Thunderbird International Business Review 44 (6), 729-748, 2002
Exploring factors that affect negotiators’ problem‐solving orientation
A Mintu‐Wimsatt, RJ Calantone
Journal of Business & Industrial Marketing, 1996
Towards Improving Cross-Cultural Research: Extending Churchill's Research Paradigm
A Mintu, R Calantone, J Gassenheimer
Journal of International Consumer Marketing 7 (2), 5-23, 1994
Netiquette: Make it part of your syllabus
A Mintu-Wimsatt, C Kernek, HR Lozada
MERLOT Journal of Online Learning and Teaching 6 (1), 264-267, 2010
Traditional vs. Technology-Mediated Learning: A Comparison of Students’ Course Evaluations
A Mintu-Wimsatt
AMA Winter Educators, 2000
Negotiation differences between two diverse cultures: An industrial seller’s perspective
A Mintu‐Wimsatt, JB Gassenheimer
European Journal of Marketing, 1996
Environmental Marketing: Strategies
MJ Polonsky, AT Mintu-Wimsatt
Practice. Theory and Research. The Haworth Press Inc. NY London, 1995
Green-based innovation: Sustainable development in product management
HR Lozada, AT Mintu-Wimsatt
Environmental marketing: Strategies, practice, theory, and research, 179-196, 1995
Export market orientation, marketing capabilities and export performance of SMEs in an emerging market: A resource-based approach
G Acikdilli, A Mintu-Wimsatt, A Kara, JE Spillan
Journal of Marketing Theory and Practice, 1-16, 2020
Advancing Our Understanding of the Theory and Practice of Social Media Marketing: Introduction to the Special Issue
T Tuten, A Mintu-Wimsatt
Journal of Marketing Theory & Practice 26 (1-2), 1-3, 2018
Risk, trust and the problem solving approach: a cross cultural negotiation study
A Mintu-Wimsatt, R Garci, R Calantone
Journal of Marketing Theory and Practice 13 (1), 52-61, 2005
The future of Environmental marketing: Food for Thought
M Polonsky, A Mintu
Environmental Marketing Strategies Practices, Theory and Research, 389-391, 1997
The problem solving approach of international salespeople: the experience effect
A Mintu-Wimsatt, JB Gassenheimer
Journal of Personal Selling & Sales Management 24 (1), 19-25, 2004
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