| Effects of disclosing influencer marketing in videos: An eye tracking study among children in early adolescence EA van Reijmersdal, E Rozendaal, L Hudders, I Vanwesenbeeck, ... Journal of Interactive Marketing 49, 94-106, 2020 | 134 | 2020 |
| Brands in virtual reality games: Affective processes within computer-mediated consumer experiences ZMC van Berlo, EA van Reijmersdal, EG Smit, LN van der Laan Journal of Business Research 122, 458-465, 2021 | 66 | 2021 |
| The gamification of branded content: A meta-analysis of advergame effects ZMC van Berlo, EA van Reijmersdal, M Eisend Journal of Advertising 50 (2), 179-196, 2021 | 62 | 2021 |
| Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames ZMC van Berlo, EA van Reijmersdal, E Rozendaal Journal of Consumer Behaviour 19 (5), 438-449, 2020 | 25 | 2020 |
| Inside advertising: The role of presence in the processing of branded VR content ZMC van Berlo, EA van Reijmersdal, EG Smit, LN van der Laan Augmented Reality and Virtual Reality, 11-22, 2020 | 14 | 2020 |
| Is that my heartbeat? Measuring and understanding modality-dependent cardiac interoception in virtual reality A El Ali, R Ney, ZMC van Berlo, P Cesar IEEE Transactions on Visualization and Computer Graphics 29 (11), 4805-4815, 2023 | 9 | 2023 |
| Twenty years of research on gamified advertising: A systematic overview of theories and variables ZMC Van Berlo, EA Van Reijmersdal, MKJ Waiguny International Journal of Advertising 42 (1), 171-180, 2023 | 7 | 2023 |
| Augmented reality-based remote family visits in nursing homes EAM Abels, A Toet, H Stokking, T Klunder, ZMC van Berlo, B Smeets, ... ACM International Conference on Interactive Media Experiences, 258-263, 2021 | 7 | 2021 |
| Development and evaluation of a virtual reality puzzle game to decrease food intake: Randomized controlled trial Y Liu, A Stamos, S Dewitte, ZMC van Berlo, LN van der Laan JMIR Serious Games 10 (1), e31747, 2022 | 6 | 2022 |
| Big dating: A computational approach to examine gendered self-presentation on Tinder ZMC van Berlo, G Ranzini SMSociety '18: Proceedings of the 9th International Conference on Social …, 2018 | 6 | 2018 |
| Weet wat er speelt: De rol van merkbekendheid in effecten van mobiele advergames op tieners ZMC van Berlo, EA van Reijmersdal, E Rozendaal Tijdschrift voor Communicatiewetenschap 45 (3), 216-236, 2017 | 6* | 2017 |
| When the medium is the message: A meta-analysis of creative media advertising effects ZMC van Berlo, MHC Meijers, J Eelen, HAM Voorveld, M Eisend Journal of Advertising 53 (2), 278–295, 2024 | 5 | 2024 |
| Experiencing branded apps: Direct and indirect effects of engagement experiences on continued branded app use ZMC van Berlo, EA van Reijmersdal, G van Noort Journal of Interactive Advertising 23 (1), 73-83, 2023 | 4 | 2023 |
| Branded app engagement: Comparing apps from goods and service brands ZMC van Berlo, EA van Reijmersdal, G van Noort Advances in Advertising Research X, 3-13, 2019 | 2 | 2019 |
| Can non-humanlike avatars induce the Proteus effect? The roles of avatar identification and embodiment in influencing social participation X Lan, ZMC van Berlo Computers in Human Behavior: Artificial Humans 1 (2), 100020, 2023 | 1 | 2023 |
| Augmented reality (AR) brand storytelling: The role of flow in attitude formation and associative learning ZMC van Berlo, D Stikos Extended Reality and Metaverse: Immersive Technology in Times of Crisis, 72-84, 2023 | 1 | 2023 |
| Playful persuasion: Advergames as gamified advertising ZMC van Berlo Amsterdam School of Communication Research (ASCoR), University of Amsterdam, 2020 | 1 | 2020 |
| Advergames and consumer brand engagement: Experiential satisfaction as a mediator of gamified advertising effects ZMC van Berlo, X Chen Journal of Interactive Advertising, 1-9, 2024 | | 2024 |
| Enhancing cardiopulmonary resuscitation training with mixed reality: Improving cardiopulmonary resuscitation performance and enjoyment H Sungur, ZMC van Berlo, LM Lüwa Cyberpsychology, Behavior, and Social Networking, 2024 | | 2024 |
| Billions of blue blistering barnacles! What we can learn from comics about the visualization of complex ideas: Educational methods and innovations in engineering education EAL Raaijmakers, ZMC van Berlo 2023 32nd Annual Conference of the European Association for Education in …, 2023 | | 2023 |
Eva A. van ReijmersdalAssociate Professor of Persuasive CommunicationVerified email at uva.nl
