| Online retailing across e-channels and e-channel touchpoints: Empirical studies of consumer behavior in the multichannel e-commerce environment G Wagner, H Schramm-Klein, S Steinmann Journal of Business Research 107, 256-270, 2020 | 265 | 2020 |
| Cross-channel integration–is it valued by customers? H Schramm-Klein, G Wagner, S Steinmann, D Morschett The International Review of Retail, Distribution and Consumer Research 21 (5 …, 2011 | 188 | 2011 |
| Effects of cross-channel synergies and complementarity in a multichannel e-commerce system–an investigation of the interrelation of e-commerce, m-commerce and IETV-commerce G Wagner, H Schramm-Klein, S Steinmann The International Review of Retail, Distribution and Consumer Research 23 (5 …, 2013 | 80 | 2013 |
| Consumers' attitudes and intentions toward Internet-enabled TV shopping G Wagner, H Schramm-Klein, S Steinmann Journal of Retailing and Consumer Services 34, 278-286, 2017 | 66 | 2017 |
| Determinants and Moderators of Consumers’ Cross-Border Online Shopping Intentions G Wagner, H Schramm-Klein, M Schu Marketing: ZFP–Journal of Research and Management 38 (4), 214-227, 2016 | 26 | 2016 |
| HandelsMonitor: (R)Evolution des Mehrkanalhandels – Von Multi-Channel- über Cross-Channel- zu Omni-Channel-Retailing H Schramm-Klein, G Wagner, F Neus, B Swoboda, T Foscht Deutscher Fachverlag, 2014 | 26* | 2014 |
| Disruption im Mehrkanalhandel: Transformation von Multi-über Cross-zu Omni-Channel-Retailing H Schramm-Klein, G Wagner Digitale Transformation oder digitale Disruption im Handel, 425-448, 2016 | 21 | 2016 |
| Multichannel E-Commerce: Consumer Behavior across E-Channels and E-Channel Touchpoints G Wagner http://dokumentix.ub.uni-siegen.de/opus/volltexte/2015/941/pdf …, 2015 | 20 | 2015 |
| Broadening the Perspective on E-Commerce: A Comparative Analysis of Mobile Shopping and Traditional Online Shopping G Wagner, H Schramm-Klein Marketing ZFP – Journal of Research and Management 36 (2), 119-130, 2014 | 18 | 2014 |
| Multichannel-E-Commerce – Neue Absatzwege im Online-Handel G Wagner, H Schramm-Klein Handel in Theorie und Praxis, 467-492, 2013 | 12* | 2013 |
| Customer segmentation in retailing based on retail brand patronage patterns N David, H Schramm-Klein, O Rank, G Wagner The International Review of Retail, Distribution and Consumer Research 25 (5 …, 2015 | 8 | 2015 |
| The Role of Color Contrast and Predominant Primary Color of Icons for Mobile Gaming Apps in Influencing User Reactions S Steinmann, R Rollin, H Schramm-Klein, G Mau, G Wagner | 5 | 2016 |
| Understanding the New Online Customer Journey: The Multichannel E-Commerce Framework—An Abstract G Wagner, H Schramm-Klein, S Steinmann, G Mau Marketing at the Confluence between Entertainment and Analytics, 109-110, 2017 | 4 | 2017 |
| E-Tailing in a Connected Devices World: A Review and Research Agenda G Wagner, H Schramm-Klein, S Steinmann International Conference on Research in the Distributive Trades of the …, 2015 | 4 | 2015 |
| Akzeptanz von In-Store Mobile Payment–Ergebnisse einer Kundensegmentierung im stationären Einzelhandel G Wagner, S Steinmann, F Hälsig, H Schramm-Klein Service Business Development, 211-233, 2018 | 3 | 2018 |
| The Effects of Customer Evaluations of Channel Integration: Does an Integrated Multichannel Strategy Pay Off? H Schramm-Klein, G Wagner, S Steinmann, D Morschett The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2017 | 3 | 2017 |
| An Exploratory Investigation of Multidimensional Customer Contact Sequences–Insights into Customer Behaviour in Multichannel Retailing S Steinmann, H Schramm-Klein, G Mau, G Wagner Marketing: ZFP–Journal of Research and Management 38 (2), 75-91, 2016 | 3 | 2016 |
| Differentiation in Online Retailing from a Consumer’s Perspective–A Repertory Grid Approach J Kellner, G Wagner, S Zielke, W Toporowski European Retail Research 27 (1), 43-57, 2014 | 3 | 2014 |
| The Impact of Rural and Urban Advertising and Brand Context on Attitude Towards the Brand A Fota, S Steinmann, H Schramm-Klein, G Wagner Springer Proceedings in Business and Economics, 74-81, 2020 | 2 | 2020 |
| Interaktive Wertschöpfung durch mobile Services G Wagner, H Schramm-Klein, S Steinmann Interaktive Wertschöpfung durch Dienstleistungen, 397-416, 2015 | 2 | 2015 |
Hanna Schramm-KleinProfessor of Marketing & Retailing, University of SiegenGeverifieerd e-mailadres voor marketing.uni-siegen.de
