Freya De Keyzer
Freya De Keyzer
KU Leuven and University of Antwerp
Geverifieerd e-mailadres voor kuleuven.be
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Is this for me? How consumers respond to personalized advertising on social network sites
F De Keyzer, N Dens, P De Pelsmacker
Journal of Interactive Advertising 15 (2), 124-134, 2015
1072015
Don't be so emotional! How tone of voice and service type affect the relationship between message valence and consumer responses to WOM in social media
F De Keyzer, N Dens, P De Pelsmacker
Online Information Review, 2017
192017
The impact of relational characteristics on consumer responses to word of mouth on social networking sites
F De Keyzer, N Dens, P De Pelsmacker
International Journal of Electronic Commerce 23 (2), 212-243, 2019
82019
Personalized and cued advertising aimed at children
K Daems, F De Keyzer, P De Pelsmacker, I Moons
Young Consumers, 2019
32019
Personalized advertising on Facebook: the role of perceived relevance, intrusiveness, information control and privacy protection
F De Keyzer, N Dens, P De Pelsmacker
17th Icoria conference (ICORIA 2018), 2018
22018
Brand Communication on Social Networking Sites
F De Keyzer
1
Effectiviteit van reclame op Facebook
F De Keyzer
Universiteit Antwerpen, 2012
2012
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Artikelen 1–7