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Marc G. Weinberger
Marc G. Weinberger
Universities of Massachusetts & Georgia
Verified email at isenberg.umass.edu
Title
Cited by
Cited by
Year
The impact of humor in advertising: A review
MG Weinberger, CS Gulas
Journal of advertising 21 (4), 35-59, 1992
9101992
Consumer derived utilitarian value and channel utilization in a multi-channel retail context
SM Noble, DA Griffith, MG Weinberger
Journal of Business Research 58 (12), 1643-1651, 2005
3822005
Humor in advertising: A comprehensive analysis
CS Gulas, MG Weinberger
ME Sharpe, 2006
3672006
Assessing the use and impact of humor on advertising effectiveness: A contingency approach
HE Spotts, MG Weinberger, AL Parsons
Journal of advertising 26 (3), 17-32, 1997
3471997
The effects of humor on attention in magazine advertising
TJ Madden, MG Weinberger
Journal of Advertising 11 (3), 8-14, 1982
3121982
Humor in advertising: A practitioner view
TJ Madden, MG Weinberger
Journal of advertising research 24 (4), 23-29, 1984
2791984
Humor in US versus UK TV commercials: A comparison
MG Weinberger, HE Spotts
Journal of Advertising 18 (2), 39-44, 1989
2731989
The use and effect of humor in different advertising media
MG Weinberger, H Spotts, L Campbell, AL Parsons
Journal of advertising research 35 (3), 44-57, 1995
2431995
The use and impact of humor in radio advertising
MG Weinberger, L Campbell
Journal of Advertising Research 31 (1), 644-652, 1991
2191991
Negative Information: Perspectives and Research Directions.
MG Weinberger, CT Allen, WR Dillon
Advances in consumer research 8 (1), 1981
1801981
A Situational View of Information Content in TV Advertising in the US and UK
MG Weinberger, HE Spotts
journal of Marketing 53 (1), 89-94, 1989
1681989
The effects of unfavorable product rating information.
MG Weinberger, WR Dillon
Advances in consumer research 7 (1), 1980
1651980
A test of ad appeal effectiveness in Poland and The United States-the interplay of appeal, product, and culture
E Lepkowska-White, TG Brashear, MG Weinberger
Journal of Advertising 32 (3), 57-66, 2003
1542003
The impact of violent humor on advertising success: A gender perspective
K Swani, MG Weinberger, CS Gulas
Journal of Advertising 42 (4), 308-319, 2013
1082013
The impact of perceived humor, product type, and humor style in radio advertising
K Flaherty, MG Weinberger, CS Gulas
Journal of Current Issues & Research in Advertising 26 (1), 25-36, 2004
922004
It's Just a Joke: The Denigration of Males in Humorous Advertising
C Gulas, McKeage, M Weinberger
Advertising and Violence: Concepts and Perspectives, 45-59, 2014
89*2014
The impact of negative marketing communications: The consumers union/Chrysler controversy
MG Weinberger, CT Allen, WR Dillon
Journal of Advertising 10 (4), 20-47, 1981
701981
Consumer risk perceptions: managerial tool for the service encounter
WR George, MG Weinberger, JP Kelly
The service encounter: managing employee/customer interaction in service …, 1985
651985
Negative product safety news: Coverage, responses, and effects
MG Weinberger, JB Romeo, A Piracha
Business Horizons 34 (3), 23-32, 1991
621991
The emergence of a half-century of research on humour in advertising: what have we learned? What do we still need to learn?
MG Weinberger, CS Gulas
Humor in Advertising, 3-48, 2021
612021
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