The impact of adding online-to-offline service platform channels on firms’ offline and total sales and profits S Zhang, K Pauwels, C Peng Journal of Interactive Marketing 47 (1), 115-128, 2019 | 92 | 2019 |
The effect of required warmth on consumer acceptance of artificial intelligence in service: The moderating role of AI-human collaboration C Peng, J van Doorn, F Eggers, JE Wieringa International Journal of Information Management 66, 102533, 2022 | 32 | 2022 |
Prosumer-to-customer exchange in the sharing economy: Evidence from the P2P accommodation context D Xiang, G Jiao, B Sun, C Peng, Y Ran Journal of Business Research 145, 426-441, 2022 | 26 | 2022 |
A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit C Peng, THA Bijmolt, F Völckner, H Zhao Journal of Marketing 87 (6), 906-927, 2023 | 10 | 2023 |
Acceptance of wearable technology: a meta-analysis C Peng, N Xi, H Zhao, J Hamari Hawaii International Conference on System Sciences, 5101-5110, 2022 | 10 | 2022 |