| Artificial intelligence innovation in education: A twenty-year data-driven historical analysis C Guan, J Mou, Z Jiang International Journal of Innovation Studies 4 (4), 134-147, 2020 | 308 | 2020 |
| Understanding trust and perceived usefulness in the consumer acceptance of an e-service: a longitudinal investigation J Mou, DH Shin, J Cohen Behaviour & Information Technology 36 (2), 125-139, 2017 | 244 | 2017 |
| Trust and risk in consumer acceptance of e-services J Mou, DH Shin, JF Cohen Electronic Commerce Research 17, 255-288, 2017 | 231 | 2017 |
| Exploring purchase intention in cross-border E-commerce: A three stage model W Zhu, J Mou, M Benyoucef Journal of Retailing and Consumer Services 51, 320-330, 2019 | 170 | 2019 |
| Social media fatigue-Technological antecedents and the moderating roles of personality traits: The case of WeChat L Xiao, J Mou Computers in Human Behavior 101, 297-310, 2019 | 161 | 2019 |
| Will artificial intelligence replace human customer service? The impact of communication quality and privacy risks on adoption intention M Song, X Xing, Y Duan, J Cohen, J Mou Journal of Retailing and Consumer Services 66, 102900, 2022 | 136 | 2022 |
| Knowledge mapping of social commerce research: a visual analysis using CiteSpace Y Cui, J Mou, Y Liu Electronic Commerce Research 18 (4), 837–868, 2018 | 132 | 2018 |
| Exploring consumers' response to text-based chatbots in e-commerce: the moderating role of task complexity and chatbot disclosure X Cheng, Y Bao, A Zarifis, W Gong, J Mou Internet Research 32 (2), 496-517, 2021 | 124 | 2021 |
| Impact of product description and involvement on purchase intention in cross-border e-commerce J Mou, W Zhu, M Benyoucef Industrial Management & Data Systems 120 (3), 567-586, 2020 | 117 | 2020 |
| Health beliefs and the valence framework in health information seeking behaviors J Mou, DH Shin, J Cohen Information Technology & People 29 (4), 876-900, 2016 | 117 | 2016 |
| Understanding consumer intentions toward cross-border m-commerce usage: A psychological distance and commitment-trust perspective Y Cui, J Mou, J Cohen, Y Liu, K Kurcz Electronic Commerce Research and Applications 39, 100920, 2020 | 115 | 2020 |
| Human vs. AI: Understanding the impact of anthropomorphism on consumer response to chatbots from the perspective of trust and relationship norms X Cheng, X Zhang, J Cohen, J Mou Information Processing & Management 59 (3), 102940, 2022 | 114 | 2022 |
| Understanding information system success model and valence framework in sellers’ acceptance of cross-border e-commerce: a sequential multi-method approach Y Cui, J Mou, J Cohen, Y Liu Electronic Commerce Research 19, 885-914, 2019 | 109 | 2019 |
| Effects of social popularity and time scarcity on online consumer behaviour regarding smart healthcare products: An eye-tracking approach J Mou, D Shin Computers in Human Behavior 78, 74-89, 2018 | 107 | 2018 |
| How does consumers' Perception of Sports Stars' Personal Brand Promote Consumers’ brand love? A mediation model of global brand equity F Zhou, J Mou, Q Su, YCJ Wu Journal of Retailing and Consumer Services 54, 102012, 2020 | 98 | 2020 |
| Consumer perceived value preferences for mobile marketing in China: A mixed method approach L Huang, J Mou, EWK See-To, J Kim Journal of Retailing and Consumer Services 48, 70-86, 2019 | 98 | 2019 |
| Consumer behavior in social commerce: Results from a meta-analysis J Mou, M Benyoucef Technological Forecasting and Social Change 167, 120734, 2021 | 90 | 2021 |
| International buyers’ repurchase intentions in a Chinese cross-border e-commerce platform J Mou, J Cohen, Y Dou, B Zhang Internet Research, 2020 | 84 | 2020 |
| Effects of flow on young Chinese consumers’ purchase intention: a study of e-servicescape in hotel booking context D Huang, Z Li, J Mou, X Liu Information Technology & Tourism 17 (2), 203–228, 2017 | 77 | 2017 |
| Trust, risk and alternative website quality in B-buyer acceptance of cross-border E-commerce J Mou, Y Cui, K Kurcz Journal of Global Information Management (JGIM) 28 (1), 167-188, 2020 | 65 | 2020 |
Jason CohenProfessor of Information Systems, Wits UniversityGeverifieerd e-mailadres voor wits.ac.za
