Bram Roosens
Bram Roosens
Phd Researcher, University of Antwerp, Faculty of Applied Economics, Department of Marketing
Verified email at uantwerpen.be - Homepage
TitleCited byYear
When do social alliances pay off? How the effect on corporate image depends on consumers’ prosocial attitudes
B Roosens, N Dens
Journal of Brand Management 26 (2), 195-208, 2019
32019
Quid pro quo
B Roosens, N Dens, A Lievens
European Journal of Marketing, 2019
2019
Quid pro quo: The impact of explicit brand mentions and reciprocity in brand alliance communications
B Roosens, N Dens, A Lievens
European Journal of Marketing 53 (2), 320-344, 2019
2019
How integrating stakeholders' communications about co-created innovations improves consumers' willingness to pay
B Roosens, N Dens, A Lievens
Marketing in the age of data: EMAC2016, May 24-27, 2016, Oslo, Norway, 1-7, 2016
2016
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