Bram Roosens
Bram Roosens
Phd, University of Antwerp, Faculty of Applied Economics, Department of Marketing
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When do social alliances pay off? How the effect on corporate image depends on consumers’ prosocial attitudes
B Roosens, N Dens
Journal of Brand Management 26 (2), 195-208, 2019
52019
Quid pro quo: the impact of explicit brand mentions and reciprocity in brand alliance communications
B Roosens, N Dens, A Lievens
European journal of marketing 53 (2), 320-344, 2019
12019
EFFECTS OF PARTNERS’COMMUNICATIONS ON CONSUMER PERCEPTIONS OF JOINT INNOVATION EFFORTS
B Roosens, N Dens, A Lievens
International Journal of Innovation Management 23 (08), 1940008, 2019
2019
Quid pro quo
B Roosens, N Dens, A Lievens
European Journal of Marketing, 2019
2019
How integrating stakeholders' communications about co-created innovations improves consumers' willingness to pay
B Roosens, N Dens, A Lievens
Marketing in the age of data: EMAC2016, May 24-27, 2016, Oslo, Norway, 1-7, 2016
2016
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