| How firms implement marketing strategies in emerging markets: An empirical assessment of the 4A marketing mix framework KQ Dadzie, DK Amponsah, CA Dadzie, EM Winston Journal of Marketing Theory and Practice 25 (3), 234-256, 2017 | 96 | 2017 |
| Organizational culture, competitive strategy, and performance in Ghana CA Dadzie, EM Winston, KQ Dadzie Journal of African Business 13 (3), 172-182, 2012 | 80 | 2012 |
| Intellectual capital through the eyes of the consumer TD Nguyen, C Dadzie, A Davari, F Guzman Journal of Product & Brand Management 24 (6), 554-566, 2015 | 52 | 2015 |
| Trust and duration of buyer-seller relationship in emerging markets KQ Dadzie, CA Dadzie, AJ Williams Journal of Business & Industrial Marketing 33 (1), 134-144, 2018 | 51 | 2018 |
| Food access for all: Empowering innovative local infrastructure MG Bublitz, LA Peracchio, CA Dadzie, JE Escalas, J Hansen, M Hutton, ... Journal of Business Research 100, 354-365, 2019 | 48 | 2019 |
| Inclusive economic development programs and consumers’ access to credit in emerging market economies: The public policy role of marketing in rural bank programs in Ghana KQ Dadzie, CA Dadzie, EM Winston, C Blankson Journal of Public Policy & Marketing 32 (1_suppl), 59-69, 2013 | 35 | 2013 |
| Self-control and sustainability consumption: Findings from a cross cultural study TD Nguyen, CA Dadzie, HR Chaudhuri, T Tanner Journal of International Consumer Marketing 31 (5), 380-394, 2019 | 18 | 2019 |
| Channel member satisfaction and performance in African export marketing channels: Some insights from Ghana CA Dadzie Journal of Marketing Channels 22 (2), 108-120, 2015 | 18 | 2015 |
| Across time, across space, and intersecting in complex ways: a framework for assessing impacts of environmental disruptions on nature-dependent prosumers L Steinfield, S Venugopal, S Appau, A Barrios, C Dadzie, R Gau, D Holt, ... Journal of Public Policy & Marketing 40 (2), 262-284, 2021 | 16 | 2021 |
| Visualizing food: photography as a design thinking tool to generate innovative food experiences that improve food well-being JE Machin, E Moscato, C Dadzie European Journal of Marketing 55 (9), 2515-2537, 2021 | 15 | 2021 |
| Does brand equity mean brand equity? An empirical study of consumer based brand equity and financial based brand equity T Nguyen, C Dadzie, A Davari AMA Summer Educators, 344-346, 2013 | 15 | 2013 |
| “A Whiter Shade of Pale”: Whiteness, Female Beauty Standards, and Ethical Engagement Across Three Cultures S Mady, D Biswas, CA Dadzie, RP Hill, R Paul Journal of International Marketing 31 (1), 69-89, 2023 | 12 | 2023 |
| Ghana’s Response to the COVID-19 Pandemic CA Dadzie Community, economy and COVID-19: Lessons from multi-country analyses of a …, 2022 | 11 | 2022 |
| The transitioning of marketing practices from segment to customer-centric marketing in the African business context: Toward a theoretical research framework KQ Dadzie, CA Dadzie, EM Winston Contemporary Issues and Prospects in Business Development in Africa, 52-69, 2020 | 11 | 2020 |
| Winston, and Charles Blankson (2013),“Inclusive Economic Development Programs and Consumers’ Access to Credit in Emerging Market Economies: The Public Policy Role of Marketing … KQ Dadzie, CA Dadzie, M Evelyn Journal of Public Policy & Marketing 32, 59-69, 0 | 10 | |
| The integration of logistics and marketing practice into baseline supply chain practices in the emerging markets K Dadzie, C Dadzie, WJ Johnston, E Winston, H Wang Journal of Business & Industrial Marketing 38 (2), 367-383, 2023 | 8 | 2023 |
| The platformed money ecosystem: Digital financial platforms, datafication, and reimagining financial well‐being AE Ekpo, J Drenten, PA Albinsson, S Anong, S Appau, L Chatterjee, ... Journal of Consumer Affairs 56 (3), 1062-1078, 2022 | 8 | 2022 |
| How managers handle conflict in supply chain collaborative relationships in Ghana E Winston, CA Dadzie, KQ Dadzie Journal of African Business 10 (2), 203-217, 2009 | 8 | 2009 |
| Promoting bank usage habits in Africa’s savings mobilization programs: A strategic marketing perspective CA Dadzie, EM Winston, AJ Williams, KQ Dadzie Journal of Macromarketing 41 (2), 391-410, 2021 | 7 | 2021 |
| How does knowledge translation involving (non) humans influence the adoption of climate change solutions? The case of nature-dependent prosumers A Barrios, L Steinfield, S Appau, R Gau, CA Dadzie Journal of the Association for Consumer Research 8 (3), 251-263, 2023 | 6 | 2023 |
David AmponsahTroy UniversityVerified email at troy.edu
