| Exploring consumers’ purchase intention towards green products in an emerging market: The role of consumers’ perceived readiness D Arli, LP Tan, F Tjiptono, L Yang International journal of consumer studies 42 (4), 389-401, 2018 | 253 | 2018 |
| Barriers to Green Consumption Behaviours: The Role of Consumers’ Green Perceptions LP Tan, ML Johnstone, L Yang Australasian Marketing Journal 24 (4), 288-299, 2016 | 181 | 2016 |
| The Antecedents of Relationship Quality in Malaysia and New Zealand NO Ndubisi, C Khoo, L Yang, CM Capel International Journal of Quality and Reliability Management 28 (2), 233-248, 2011 | 96 | 2011 |
| Will you fly with this airline in the future? An empirical study of airline avoidance after accidents L Yang, F Tjiptono, WC Poon Journal of Travel & Tourism Marketing 35 (9), 1145-1159, 2018 | 26 | 2018 |
| An Examination of Sales Promotion Programs in Hong Kong: What the Retailers Offer and What the Consumers Prefer L Yang, WL Cheung, J Guthrie, KS Fam Journal of Promotion Management 16 (4), 467-479, 2010 | 23 | 2010 |
| Neuromarketing: Will it Revolutionise Business? G Conejo, F., Khoo, C., Tanakinjal, L Yang International Journal of Business and Management 2 (6), 72-76, 2007 | 23* | 2007 |
| Expectations in transition: Students’ and teachers’ expectations of university in an international branch campus L Yang, L Borrowman, MY Tan, JY New Journal of Studies in International Education 24 (3), 352-370, 2020 | 19 | 2020 |
| To go or not to go: a typology of Asian tourist destination avoidance F Tjiptono, L Yang Asian cultures and contemporary tourism, 183-200, 2018 | 18 | 2018 |
| Innovative Sales Promotion Techniques among Hong Kong Advertisers – A Content Analysis KS Fam, L Yang, G Tanakinjal Innovative Marketing 4 (1), 8-15, 2008 | 12 | 2008 |
| Barriers to green consumption behaviours: The roles of consumers’ green perceptions. Australasian Marketing Journal, 24 (4), 288–299 LP Tan, ML Johnstone, L Yang | 7 | 2016 |
| Banking the Kiwi Way: Examining the Underpinnings of Relationship Quality in New Zealand Banks C Khoo-Lattimore, L Yang, E H. E. Banking & Finance Letters 2 (4), 409-418, 2010 | 7 | 2010 |
| Personal Selling Management in Hungary, Portugal and New Zealand – is there a link between personal selling and collectivism L Yang, L Jozsa, KC Chung, X Dai, KS Fam International Journal of Business and Society 9 (2), 103-119, 2008 | 5 | 2008 |
| The Attitude-Behaviour Gap: The Development of A Consumers’ Green Perceptions Scale ML Johnston, L Yang, LP Tan Australia & New Zealand Marketing Academy Conference, 2014 | 3 | 2014 |
| Word-of-Mouse in China: In-Depth Interviews L Yang, KSF Fam, JE Richard Asian Journal of Business Research 4 (2), 40-51, 2014 | 3 | 2014 |
| Culture influence on information diffusion in online communities: A conceptual model L Yang, KS Fam, P Harris University Of Tasmania, 2008 | 3 | 2008 |
| Sustainable tourism in emerging regional destinations in China: Stakeholder participation in Genhe Y Ma, L Yang Asian Tourism Sustainability, 101-117, 2022 | 2 | 2022 |
| Tourism sustainability in Indonesia: Reflection and reformulation F Tjiptono, L Yang, A Setyawan, IBGA Permana, IPE Widaharthana Asian tourism sustainability, 139-159, 2022 | 2 | 2022 |
| The role of customer perceived value in online word-of-mouth L Yang, KS Fam, JE Richard 2015 academy of marketing conference: The magic of marketing conference, 25, 2015 | 2 | 2015 |
| Exploring consumers' readiness to be green in an emerging market D Arli, A Sinha, LP Tan, J Cadeaux, F Tjiptono, T Bucic, L Yang Australian and New Zealand Marketing Academy Conference 2015, 2015 | 1 | 2015 |
| Investigation of online word-of-mouth dimensions L Yang, KS Fam, JE Richard, W Liu 2015 MAG Scholar Global Business, Marketing and Tourism Conference: Travel …, 2015 | 1 | 2015 |
Fandy TjiptonoAssociate Professor, Victoria University of WellingtonVerified email at vuw.ac.nz
