Framing ambush marketing as a legal issue: An Olympic perspective D Ellis, T Scassa, B Séguin Sport Management Review 14 (3), 297-308, 2011 | 69 | 2011 |
Institutional theory in sport: A scoping review J Robertson, M Dowling, M Washington, B Leopkey, DL Ellis, L Smith Journal of Sport Management 1 (aop), 1-14, 2021 | 38 | 2021 |
The pursuit of legitimacy through strategic alliances: the examination of international joint sport event bidding J Byun, D Ellis, B Leopkey European Sport Management Quarterly 21 (4), 544-563, 2021 | 29 | 2021 |
Olympic Ambush Marketing Networks and Knowledge Transfer: Examining Their Impact on the Institutionalization of Anti-Ambush Marketing Legislation. DL Ellis, MM Parent, B Seguin Journal of Sport Management 30 (5), 2016 | 28 | 2016 |
Understanding joint bids for international large-scale sport events as strategic alliances J Byun, B Leopkey, D Ellis Sport, Business and Management: An International Journal, 2019 | 26 | 2019 |
Ambush marketing, the Olympic and Paralympic Marks Act and Canadian national sports organisations: Awareness, perceptions and impacts. D Ellis, MÈ Gauthier, B Séguin Journal of Sponsorship 4 (3), 2011 | 21 | 2011 |
Sport event hosting capacity as event legacy: Canada and the hosting of FIFA events B Leopkey, D Ellis Sport, Business and Management: An International Journal, 2019 | 14 | 2019 |
Ambush marketing and the Olympic and Paralympic Marks Act: a national sponsor perspective D Ellis, P Patry, B Séguin, N O'Reilly International Journal of Sport Management and Marketing 19 (3-4), 184-207, 2019 | 7 | 2019 |
Who's Ambushing Whom? An Examination of Anti-Ambush Marketing Legislation in Canada: The Case of the 2010 Olympic and Paralympic Winter Games B Seguin, D Ellis, T Scassa, M Parent Proceedings of the 16th European association for sport management conference …, 2008 | 7 | 2008 |
Ambush marketing B Séguin, D Ellis Routledge Handbook of Sport Management, 328-340, 2013 | 5 | 2013 |
Examining post-merger sociocultural integration in sport J Byun, B Leopkey, D Ellis European Sport Management Quarterly 22 (2), 205-226, 2022 | 3 | 2022 |
Comparison of marketing approaches in men’s and women’s football events D Ellis, B Leopkey The Global Football Industry, 237-268, 2018 | 3 | 2018 |
Theorizing ambush marketing in the Olympic Games DL Ellis University of Ottawa (Canada), 2013 | 3 | 2013 |
Anti-ambush marketing legislation and institutionalized brand protection: Impacts and implications D Ellis, B Séguin, MM Parent International Journal of Sport Management 20, 247-74, 2019 | 2 | 2019 |
Understanding change in a sport’s development network: Korean ice hockey and the 2018 PyeongChang Olympic Games KH Choi, B Leopkey, D Ellis Sport in Society 24 (12), 2096-2119, 2021 | 1 | 2021 |
The Coca-Cola Games: Marketing Legacies of the Atlanta Olympic Games D Ellis, B Leopkey Journal of Olympic Studies 2 (2), 27-62, 2021 | 1 | 2021 |
Sport Brands and Consumers D Ellis The SAGE Handbook of Sport Management, 345, 2016 | 1 | 2016 |
Virtual Games: Olympic sponsorship and new media D Ellis, B Séguin 19th European Association for Sport Management Conference, Madrid, Spain, 2011 | 1 | 2011 |
On-site sponsorship leveraging patterns of TOP and domestic programmes: the case of 2018 PyeongChang Winter Games KH Choi, D Ellis, B Leopkey, J Byun, K Zinn International Journal of Sport Management and Marketing 22 (1-2), 47-72, 2022 | | 2022 |
The Matchless Six: Highlighting Canadian Women Track Athletes at the 1928 Olympic Games D Ellis, E O'Connor thirdspace: a journal of feminist theory and culture, 2010 | | 2010 |