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Suraksha Gupta
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Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting
P Foroudi, TC Melewar, S Gupta
Journal of Business Research 67 (11), 2269-2281, 2014
3122014
Marketing innovation: A consequence of competitiveness
S Gupta, NK Malhotra, M Czinkota, P Foroudi
Journal of business research 69 (12), 5671-5681, 2016
2572016
Influence of innovation capability and customer experience on reputation and loyalty
P Foroudi, Z Jin, S Gupta, TC Melewar, MM Foroudi
Journal of business research 69 (11), 4882-4889, 2016
2282016
Sustainability as corporate culture of a brand for superior performance
S Gupta, V Kumar
Journal of World Business 48 (3), 311-320, 2013
2162013
Investigating the effects of smart technology on customer dynamics and customer experience
P Foroudi, S Gupta, U Sivarajah, A Broderick
Computers in Human Behavior 80, 271-282, 2018
2052018
The effect of digital signage on shoppers' behavior: The role of the evoked experience
C Dennis, JJ Brakus, S Gupta, E Alamanos
Journal of Business research 67 (11), 2250-2257, 2014
1892014
Integrating identity, strategy and communications for trust, loyalty and commitment
TC Melewar, P Foroudi, S Gupta, PJ Kitchen, MM Foroudi
European Journal of Marketing, 2017
1882017
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
P Foroudi, Z Jin, S Gupta, MM Foroudi, PJ Kitchen
Journal of Business Research 89, 462-474, 2018
1872018
A framework of place branding, place image, and place reputation: Antecedents and moderators
P Foroudi, S Gupta, P Kitchen, MM Foroudi, B Nguyen
Qualitative Market Research: An International Journal, 2016
1392016
Transfer of brand knowledge in business‐to‐business markets: a qualitative study
S Gupta, TC Melewar, M Bourlakis
Journal of Business & Industrial Marketing, 2010
1222010
Digital technology and marketing management capability: achieving growth in SMEs
P Foroudi, S Gupta, A Nazarian, M Duda
Qualitative Market Research: An International Journal, 2017
1202017
Role of big data and social media analytics for business to business sustainability: A participatory web context
U Sivarajah, Z Irani, S Gupta, K Mahroof
Industrial Marketing Management 86, 163-179, 2020
1092020
Enhancing university brand image and reputation through customer value co-creation behaviour
P Foroudi, Q Yu, S Gupta, MM Foroudi
Technological Forecasting and Social Change 138, 218-227, 2019
1032019
Marketing innovation: a resource‐based view of international and local firms
S Gupta, N Malhotra
Marketing Intelligence & Planning, 2013
912013
Corporate logo: history, definition, and components
P Foroudi, TC Melewar, S Gupta
International Studies of Management & Organization 47 (2), 176-196, 2017
882017
The impact of brand value on brand competitiveness
S Gupta, D Gallear, J Rudd, P Foroudi
Journal of Business Research 112, 210-222, 2020
802020
Leveraging big data analytics to improve quality of care in healthcare organizations: A configurational perspective
Y Wang, LA Kung, S Gupta, S Ozdemir
British Journal of Management 30 (2), 362-388, 2019
732019
Catalysing innovation for social impact: The role of social enterprises in the Indian sanitation sector
SV Ramani, S SadreGhazi, S Gupta
Technological Forecasting and Social Change 121, 216-227, 2017
732017
Embedding knowledge and value of a brand into sustainability for differentiation
S Gupta, M Czinkota, TC Melewar
Journal of World Business 48 (3), 287-296, 2013
712013
The expanding role of intangible assets of the brand
S Gupta, S Grant, TC Melewar
Management Decision, 2008
712008
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Articles 1–20