Lauren I. Labrecque
Lauren I. Labrecque
Associate Professor of Marketing, University of Rhode Island
Verified email at - Homepage
Cited by
Cited by
Consumer power: Evolution in the digital age
LI Labrecque, J vor dem Esche, C Mathwick, TP Novak, CF Hofacker
Journal of interactive marketing 27 (4), 257-269, 2013
Exciting red and competent blue: the importance of color in marketing
LI Labrecque, GR Milne
Journal of the Academy of Marketing Science 40 (5), 711-727, 2012
Fostering consumer–brand relationships in social media environments: The role of parasocial interaction
LI Labrecque
Journal of interactive marketing 28 (2), 134-148, 2014
Online personal branding: Processes, challenges, and implications
LI Labrecque, E Markos, GR Milne
Journal of interactive marketing 25 (1), 37-50, 2011
The marketers’ prismatic palette: A review of color research and future directions
LI Labrecque, VM Patrick, GR Milne
Psychology & Marketing 30 (2), 187-202, 2013
The assimilative and contrastive effects of word-of-mouth volume: An experimental examination of online consumer ratings
A Khare, LI Labrecque, AK Asare
Journal of Retailing 87 (1), 111-126, 2011
Toward an understanding of the online consumer's risky behavior and protection practices
GR Milne, LI Labrecque, C Cromer
Journal of Consumer Affairs 43 (3), 449-473, 2009
An integrated marketing communications perspective on social media metrics
VA Barger, L Labrecque
International Journal of Integrated Marketing Communications, Spring, 2013
Making choices while smelling, tasting, and listening: the role of sensory (Dis) similarity when sequentially sampling products
D Biswas, LI Labrecque, DR Lehmann, E Markos
Journal of Marketing 78 (1), 112-126, 2014
To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace
LI Labrecque, GR Milne
Marketing Letters 24 (2), 165-176, 2013
Exploring social motivations for brand loyalty: Conformity versus escapism
LI Labrecque, AS Krishen, S Grzeskowiak
Journal of Brand Management 18 (7), 457-472, 2011
“Digital buddies”: parasocial interactions in social media
M Yuksel, LI Labrecque
Journal of Research in Interactive Marketing, 2016
A new information lens: The self-concept and exchange context as a means to understand information sensitivity of anonymous and personal identifying information
E Markos, LI Labrecque, GR Milne
Journal of Interactive Marketing 42, 46-62, 2018
The impact of the amount of available information on decision delay: The role of common features
A Nagpal, A Khare, T Chowdhury, LI Labrecque, A Pandit
Marketing Letters 22 (4), 405-421, 2011
The impact of pronoun choices on consumer engagement actions: Exploring top global brands' social media communications
LI Labrecque, K Swani, AT Stephen
Psychology & Marketing 37 (6), 796-814, 2020
A multicultural service sensitivity exercise for marketing students
MS Rosenbaum, I Moraru, LI Labrecque
Journal of Marketing Education 35 (1), 5-17, 2013
Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong
ECX Aw, LI Labrecque
Journal of Consumer Marketing, 2020
Web 2.0 and Consumers’ Digital Footprint: Managing Privacy and Disclosure Choices in Social Media
E Markos, LI Labrecque, GR Milne
Online Consumer Behavior, 191-216, 2012
Addressing online behavioral advertising and privacy implications: A comparison of passive versus active learning approaches
LI Labrecque, E Markos, A Darmody
Journal of Marketing Education 43 (1), 43-58, 2021
Authenticity in online communications: Examining antecedents and consequences
LI Labrecque, SHA Zanjani, GR Milne
Online Consumer Behavior, 167-190, 2012
The system can't perform the operation now. Try again later.
Articles 1–20