| Race and attitude formation in HIV/Aids fear advertising M Terblanche-Smit, NS Terblanche Journal of Business Research 63 (2), 121-125, 2010 | 66 | 2010 |
| Brand recognition in television advertising: The influence of brand presence and brand introduction C Gerber, M Terblanche-Smit, T Crommelin Acta Commercii 14 (1), 1-8, 2014 | 44 | 2014 |
| Consumer intention to purchase green vehicles in the South African market: A theory of planned behaviour perspective B Hamilton, M Terblanche-Smit South African Journal of Business Management 49 (1), 1-7, 2018 | 37 | 2018 |
| Innovations in social marketing and public health communication: Improving the quality of life for individuals and communities M Terblanche-Smit, NS Terblanche Innovations in Social Marketing and Public Health Communication: Improving …, 2015 | 26 | 2015 |
| Towards a definition for branded entertainment: An exploratory study MJC Van Loggerenberg, C Enslin, M Terblanche-Smit Journal of Marketing Communications 27 (3), 322-342, 2021 | 23 | 2021 |
| HIV/Aids marketing communication and the role of fear, efficacy, and cultural characteristics in promoting social change M Terblanche‐Smit, NS Terblanche Journal of Public Affairs 11 (4), 279-286, 2011 | 22 | 2011 |
| Looking forward, looking back: Drawing on the past to shape the future of marketing: Proceedings of the 2013 world marketing congress C Campbell, JJ Ma Springer, 2015 | 19 | 2015 |
| Advances in advertising research (Vol. 2): Breaking new ground in theory and practice S Okazaki Springer Science & Business Media, 2011 | 18 | 2011 |
| Good idea, bad idea: A study of young adults’ opinions on anti-drunken driving campaigns EN Viljoen, M Terblanche-Smit, NS Terblanche Communicatio: South African Journal for Communication Theory and Research 35 …, 2009 | 12 | 2009 |
| Advances in advertising research (vol. 1): Cutting edge international research R Terlutter, S Diehl, S Okazaki Springer-Verlag, 2010 | 11 | 2010 |
| HIV/Aids fear appeal advertisements directed at different market segments: Some considerations for corporate sponsors and NPO's M Terblanche-Smit, NS Terblanche South African Journal of Business Management 44 (4), 65-76, 2013 | 10 | 2013 |
| The effect of fear appeal HIV/AIDS social Marketing on Behavior: Evaluating the Importance of Market Segmentation M Terblanche-Smit, N Terblanche Real effectiveness of anti-drug campaigns. An exploratory analysis in the …, 2010 | 10 | 2010 |
| Servbrand framework: A business-to-business services brand equity framework P Steenkamp, F Jacobus Herbst, J Christiaan De Villiers, ... Journal of Business-to-Business Marketing 27 (1), 55-69, 2020 | 8 | 2020 |
| Regulation and best practices in public and nonprofit marketing L Matei, T Dinu Matei Lucica, 2010 | 7 | 2010 |
| Breaching the tension threshold in fear appeals: An experimental investigation EN Viljoen, M Terblanche-Smit, NS Terblanche Management Dynamics: Journal of the Southern African Institute for …, 2010 | 6 | 2010 |
| Responsible leadership through purpose-driven brand building: Guidelines for leaders in Africa C Enslin, M Wolfswinkel, M Terblanche-Smit South African Journal of Business Management 54 (1), 3427, 2023 | 5 | 2023 |
| Advertising execution styles matter-a fear-based experiment on attitude, susceptibility, efficacy and behaviour M Terblanche-Smit, L van Huyssteen, R Preez Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015 | 5 | 2015 |
| Business performance measurement: Does size matter H Mills, C Gerber, M Terblanche-Smit Risk Governance and Control Financial Market & Institution, 6 (3), 6-11, 2016 | 4 | 2016 |
| New service development strategy and process: considering concepts from financial sector in an analysis of the hospitality sector in Kenya FN Oduori Stellenbosch: Stellenbosch University, 2017 | 3 | 2017 |
| The impact of personality differences on efficacy, attitude and behavioural intention in HIV/AIDS fear appeal advertising M Terblanche-Smit, NS Terblanche Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and …, 2011 | 3 | 2011 |
Nic S. TerblancheStellenbosch UniversityVerified email at sun.ac.za
