Jessica Wyllie
Jessica Wyllie
Lecturer in Marketing, University of Newcastle
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Cited by
Cited by
Enhancing brand relationship performance through customer participation and value creation in social media brand communities
J Carlson, J Wyllie, MM Rahman, R Voola
Journal of Retailing and Consumer Services 50, 333-341, 2019
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
J Wyllie, J Carlson, PJ Rosenberger III
Journal of Marketing Management 30 (7-8), 697-718, 2014
Healthy kids: Examining the effect of message framing and polarity on children's attitudes and behavioral intentions
J Wyllie, S Baxter, A Kulczynski
Journal of Advertising 44 (2), 140-150, 2015
Families and food: exploring food well-being in poverty
AP Voola, R Voola, J Wyllie, J Carlson, S Sridharan
European Journal of Marketing, 2018
An examination of not-for-profit stakeholder networks for relationship management: a small-scale analysis on social media
J Wyllie, B Lucas, J Carlson, B Kitchens, B Kozary, M Zaki
PloS one 11 (10), e0163914, 2016
Does sexual-stimuli intensity and sexual self-schema influence female consumers’ reactions toward sexualised advertising? An Australian perspective
J Wyllie, J Carlson, PJ Rosenberger III
Australasian Marketing Journal 23 (3), 188-195, 2015
Engaging gen Y customers in online brand communities: A cross-national assessment
C Jamie, SM Rahman, MM Rahman, J Wyllie, R Voola
International Journal of Information Management 56, 102252, 2021
Transformational learning approach to embedding UN Sustainable Development Goal 1: No Poverty, in business curricula
R Voola, J Wyllie, J Carlson
Social Business 8 (4), 369-385, 2018
Examining word association networks: A cross-country comparison of women’s perceptions of HPV testing and vaccination
BC Schmid, J Carlson, GA Rezniczek, J Wyllie, K Jaaback, F Vencovsky
PloS one 12 (10), e0185669, 2017
Theories Informing eHealth Implementation: Systematic Review and Typology Classification
M Heinsch, J Wyllie, J Carlson, H Wells, C Tickner, F Kay-Lambkin
Journal of Medical Internet Research 23 (5), e18500, 2021
Consumer vulnerability: Advancing a multidisciplinary perspective of vulnerability
J Wyllie, J Carlson, R Voola, T Sourdin
Social Business 9 (1), 1-5, 2019
To follow the yellow brick road: exploring the journey to mental well-being consumption
J Wyllie, J Carlson
Journal of Marketing Management 34 (17-18), 1557-1586, 2018
A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media
J Wyllie, B Lucas, B Kitchens, B Kozary, M Zaki, J Carlson
Cambridge Service Alliance, 2016
Advancing Food Well-Being in Poverty Through Intersectionality
F Ashik, A Voola, R Voola, J Carlson, J Wyllie
Australasian Marketing Journal, 1839334921998874, 2021
An Abstract: Burdens of Health Service Access: Examining Prospective Customers Perceptions of Clinical Help-Seeking
J Wyllie, J Carlson, MM Rahman
Academy of Marketing Science Annual Conference, 493-494, 2019
Understanding the Mechanisms Influencing the Adoption of Transformative Health Services: A Case in Mental Health
J Wyllie
Faculty of Business and Law, University of Newcastle, 2016
Australasian Marketing Journal
J Wyllie, J Carlson, PJ Rosenberger III
Examining the influence of different levels of sexual-st
J Wyllie, J Carlson, PJ Rosenberger III
Fostering a Spirit of Well-Being: One Faculty's Journey in Shaping a Culture of Civility
E White-MacDonald, CR Foisy-Doll, V Salyers, EM Khalema, S McIntyre, ...
Volume 9 Indexes
J Wyllie, J Carlson, R Voola, T Sourdin, C Kaufman-Scarborough, ...
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Articles 1–20