Jessica Wyllie
Jessica Wyllie
Lecturer in Marketing, University of Newcastle
Verified email at newcastle.edu.au
Title
Cited by
Cited by
Year
Enhancing brand relationship performance through customer participation and value creation in social media brand communities
J Carlson, J Wyllie, MM Rahman, R Voola
Journal of Retailing and Consumer Services 50, 333-341, 2019
722019
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
J Wyllie, J Carlson, PJ Rosenberger III
Journal of Marketing Management 30 (7-8), 697-718, 2014
402014
Healthy kids: Examining the effect of message framing and polarity on children's attitudes and behavioral intentions
J Wyllie, S Baxter, A Kulczynski
Journal of Advertising 44 (2), 140-150, 2015
302015
Families and food: exploring food well-being in poverty
AP Voola, R Voola, J Wyllie, J Carlson, S Sridharan
European Journal of Marketing, 2018
212018
An examination of not-for-profit stakeholder networks for relationship management: a small-scale analysis on social media
J Wyllie, B Lucas, J Carlson, B Kitchens, B Kozary, M Zaki
PloS one 11 (10), e0163914, 2016
182016
Does sexual-stimuli intensity and sexual self-schema influence female consumers’ reactions toward sexualised advertising? An Australian perspective
J Wyllie, J Carlson, PJ Rosenberger III
Australasian Marketing Journal 23 (3), 188-195, 2015
152015
Engaging gen Y customers in online brand communities: A cross-national assessment
C Jamie, SM Rahman, MM Rahman, J Wyllie, R Voola
International Journal of Information Management 56, 102252, 2021
62021
Transformational learning approach to embedding UN Sustainable Development Goal 1: No Poverty, in business curricula
R Voola, J Wyllie, J Carlson
Social Business 8 (4), 369-385, 2018
22018
Examining word association networks: A cross-country comparison of women’s perceptions of HPV testing and vaccination
BC Schmid, J Carlson, GA Rezniczek, J Wyllie, K Jaaback, F Vencovsky
PloS one 12 (10), e0185669, 2017
22017
Theories Informing eHealth Implementation: Systematic Review and Typology Classification
M Heinsch, J Wyllie, J Carlson, H Wells, C Tickner, F Kay-Lambkin
Journal of Medical Internet Research 23 (5), e18500, 2021
12021
Consumer vulnerability: Advancing a multidisciplinary perspective of vulnerability
J Wyllie, J Carlson, R Voola, T Sourdin
Social Business 9 (1), 1-5, 2019
12019
To follow the yellow brick road: exploring the journey to mental well-being consumption
J Wyllie, J Carlson
Journal of Marketing Management 34 (17-18), 1557-1586, 2018
12018
A Small-scale Analysis of Health Service Stakeholder Networks: Insights from Social Media
J Wyllie, B Lucas, B Kitchens, B Kozary, M Zaki, J Carlson
Cambridge Service Alliance, 2016
12016
Advancing Food Well-Being in Poverty Through Intersectionality
F Ashik, A Voola, R Voola, J Carlson, J Wyllie
Australasian Marketing Journal, 1839334921998874, 2021
2021
An Abstract: Burdens of Health Service Access: Examining Prospective Customers Perceptions of Clinical Help-Seeking
J Wyllie, J Carlson, MM Rahman
Academy of Marketing Science Annual Conference, 493-494, 2019
2019
Understanding the Mechanisms Influencing the Adoption of Transformative Health Services: A Case in Mental Health
J Wyllie
Faculty of Business and Law, University of Newcastle, 2016
2016
Australasian Marketing Journal
J Wyllie, J Carlson, PJ Rosenberger III
2015
Examining the influence of different levels of sexual-st
J Wyllie, J Carlson, PJ Rosenberger III
2014
Fostering a Spirit of Well-Being: One Faculty's Journey in Shaping a Culture of Civility
E White-MacDonald, CR Foisy-Doll, V Salyers, EM Khalema, S McIntyre, ...
Volume 9 Indexes
J Wyllie, J Carlson, R Voola, T Sourdin, C Kaufman-Scarborough, ...
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Articles 1–20