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Jessica Wyllie
Jessica Wyllie
Senior Lecturer in Marketing, University of Newcastle
Verified email at newcastle.edu.au - Homepage
Title
Cited by
Cited by
Year
Enhancing brand relationship performance through customer participation and value creation in social media brand communities
J Carlson, J Wyllie, MM Rahman, R Voola
Journal of Retailing and Consumer Services 50, 333-341, 2019
2242019
Engaging gen Y customers in online brand communities: A cross-national assessment
J Carlson, SM Rahman, MM Rahman, J Wyllie, R Voola
International Journal of Information Management 56, 102252, 2021
722021
Theories informing eHealth implementation: systematic review and typology classification
M Heinsch, J Wyllie, J Carlson, H Wells, C Tickner, F Kay-Lambkin
Journal of Medical Internet Research 23 (5), e18500, 2021
612021
Examining the influence of different levels of sexual-stimuli intensity by gender on advertising effectiveness
J Wyllie, J Carlson, PJ Rosenberger III
Journal of Marketing Management 30 (7-8), 697-718, 2014
472014
Families and food: exploring food well-being in poverty
AP Voola, R Voola, J Wyllie, J Carlson, S Sridharan
European Journal of Marketing 52 (12), 2423-2448, 2018
412018
Healthy kids: Examining the effect of message framing and polarity on children's attitudes and behavioral intentions
J Wyllie, S Baxter, A Kulczynski
Journal of Advertising 44 (2), 140-150, 2015
412015
An examination of not-for-profit stakeholder networks for relationship management: a small-scale analysis on social media
J Wyllie, B Lucas, J Carlson, B Kitchens, B Kozary, M Zaki
PLoS One 11 (10), e0163914, 2016
222016
Does sexual-stimuli intensity and sexual self-schema influence female consumers’ reactions toward sexualised advertising? An Australian perspective
J Wyllie, J Carlson, PJ Rosenberger III
Australasian Marketing Journal 23 (3), 188-195, 2015
212015
Consumer collecting behaviour: A systematic review and future research agenda
C Lee, S Brennan, J Wyllie
International Journal of Consumer Studies 46 (5), 2020-2040, 2022
162022
eHealth services and SDG3: Increasing the capacity of Care
J Wyllie, J Carlson, M Heinsch, F Kay-Lambkin, A McCoy
Australasian Marketing Journal 30 (2), 131-141, 2022
72022
To follow the yellow brick road: exploring the journey to mental well-being consumption
J Wyllie, J Carlson
Journal of Marketing Management 34 (17-18), 1557-1586, 2018
72018
Transformational learning approach to embedding UN Sustainable Development Goal 1: No Poverty, in business curricula
R Voola, J Wyllie, J Carlson
Social Business 8 (4), 369-385, 2018
52018
Advancing food well-being in poverty through intersectionality
F Ashik, A Voola, R Voola, J Carlson, J Wyllie
Australasian Marketing Journal 30 (4), 278-287, 2022
42022
Consumer vulnerability: Advancing a multidisciplinary perspective of vulnerability
J Wyllie, J Carlson, R Voola, T Sourdin
Social Business 9 (1), 1-5, 2019
22019
Examining word association networks: A cross-country comparison of women’s perceptions of HPV testing and vaccination
BC Schmid, J Carlson, GA Rezniczek, J Wyllie, K Jaaback, F Vencovsky
Plos one 12 (10), e0185669, 2017
22017
A small-scale analysis of health service stakeholder networks: Insights from social media
J Wyllie, B Lucas, B Kitchens, B Kozary, M Zaki, J Carlson
Cambridge Service Alliance, University of Cambridge, 2016
22016
An Abstract: Burdens of Health Service Access: Examining Prospective Customers Perceptions of Clinical Help-Seeking
J Wyllie, J Carlson, MM Rahman
Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
2020
Understanding the Mechanisms Influencing the Adoption of Transformative Health Services: A Case in Mental Health
J Wyllie
Faculty of Business and Law, University of Newcastle, 2016
2016
Australasian Marketing Journal
J Wyllie, J Carlson, PJ Rosenberger III
2015
Examining the influence of different levels of sexual-st
J Wyllie, J Carlson, PJ Rosenberger III
2014
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