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Benedikt Halstrick
Benedikt Halstrick
University of Twente
Verified email at utwente.nl
Title
Cited by
Cited by
Year
The use of design thinking within the brand management discipline: A literature review
B Halstrick, HJ Schmidt, J Henseler
Forum Markenforschung 2018: Tagungsband der internationalen Konferenz …, 2020
92020
Balancing the use of behavioral research and design science research to solve the relevance problem in marketing research
B Halstrick
Journal of Creating Value, 2023
2023
Is design science research the key to more relevance in marketing research? If yes, how? (Accepted)
H Schmidt, J Henseler
Markentag 23, 0
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Articles 1–3