| Strengthening B2B brands by signalling environmental sustainability and managing customer relationships M Vesal, V Siahtiri, A O'Cass Industrial Marketing Management 92, 321-331, 2021 | 130 | 2021 |
| A new model for inventory items classification through integration of ABC–Fuzzy and fuzzy analytic hierarchy process R Shamsaddini, SM Vesal, K Nawaser International Journal of Industrial and Systems Engineering 19 (2), 239-261, 2015 | 22 | 2015 |
| Do senior managers hold the keys to unlock innovation and environmental sustainability? M Vesal, V Siahtiri, A O'Cass Industrial Marketing Management 103, 83-96, 2022 | 8 | 2022 |
| Improving business sustainability through innovation ambidexterity SM Vesal, V Siahtiri, A O'Cass Australian and New Zealand Marketing Academy Conference (2017), 282, 2017 | 1 | 2017 |
| The Impact of entrepreneurial marketing on new venture brand image and performance: A capability perspective SP Wijekoon, A O'Cass, M Vesal European Journal of Marketing, 2024 | | 2024 |
| Unpacking the value of supply chain integration and innovation ambidexterity in promoting business sustainability and brand image: implications for B2B manufacturing firms in a … SM Vesal Macquarie University, 2022 | | 2022 |
| Uncovering the bright and dark sides of innovation on firm-and customer-related performance V Siahtiri, A O'Cass, M Vesal Australian and New Zealand Marketing Academy Conference (ANZMAC 2019): Winds …, 2019 | | 2019 |
| Driving B2B brands through signaling sustainability practices V Siahtiri, SM Vesal, A O'Cass Australia and New Zealand Marketing Academy Conference (ANZMAC 2018 …, 2018 | | 2018 |
