Emma K. Macdonald

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Hugh N. WilsonProfessor of Marketing, Warwick Business SchoolVerified email at wbs.ac.uk
Byron SharpProfessor of Marketing Science, Ehrenberg-Bass Institute, University of South AustraliaVerified email at unisa.edu.au
Palie SmartProfessor, University of Bristol School of ManagementVerified email at bristol.ac.uk
Michael KleinaltenkampProfessor (Emeritus) of Business and Services Marketing, Freie Universitaet BerlinVerified email at fu-berlin.de
Shane BaxendaleDoctoral Candidate, Cranfield UniversityVerified email at cranfield.ac.uk
Radu DimitriuAssociate Professor in Marketing, Trinity Business School, Trinity College DublinVerified email at tcd.ie
Paul BainesProfessor of Political Marketing, University of LeicesterVerified email at le.ac.uk
Mark UnclesProfessor, UNSW Business School, UNSW AustraliaVerified email at unsw.edu.au
Helen L. BruceSenior Lecturer (Associate Professor) of Marketing, Lancaster UniversityVerified email at lancaster.ac.uk
Michael Jay PolonskyAlfred Deakin Professor and Head of the Department of Marketing, Deakin University - AustraliaVerified email at deakin.edu.au
Kristian Roed NielsenAssociate Professor, Copenhagen Business SchoolVerified email at cbs.dk
Lucia ReischProfessor of Behavioural Economics and PolicyVerified email at cam.ac.uk
Emanuel SaidLecturer, Faculty of Economics, Management & Accountancy, University of MaltaVerified email at um.edu.mt
Javier MarcosCranfield UniversityVerified email at cranfield.ac.uk
Uta Juttner JüttnerCranfield UniversityVerified email at cranfield.ac.uk
Stefan MichelProfessor of Marketing and Service Management, IMDVerified email at imd.org
Carol KelleherUniversity College CorkVerified email at ucc.ie
Joe PeppardProfessor and Academic Director, Michael Smurfit Graduate Business School, UCDVerified email at ucd.ie
Marion GarnierGrenoble Ecole de ManagementVerified email at grenoble-em.com
Kamran RazmdoostESCP Business SchoolVerified email at escpeurope.eu

Emma K. Macdonald

Professor, Strathclyde Business School, University of Strathclyde, Scotland, UK

Verified email at strath.ac.uk

Marketing Sustainability International business


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication EK Macdonald, BM Sharp Journal of Business Research 48 (1), 5-15, 2000	1329	2000
The impact of different touchpoints on brand consideration S Baxendale, EK Macdonald, H Wilson Journal of Retailing, DOI: http://dx.doi.org/10.1016/j.jretai., 2015	586	2015
Assessing value-in-use: A conceptual framework and exploratory study EK Macdonald, H Wilson, V Martinez, A Toossi Industrial Marketing Management 40 (5), 671-682, 2011	508	2011
How Business Customers Judge Solutions: Solution Quality and Value in Use EK Macdonald, M Kleinaltenkamp, HN Wilson Journal of Marketing 80 (3), 96-120, 2016	494	2016
Management perceptions of the importance of brand awareness as an indication of advertising effectiveness E Macdonald, B Sharp Massey University, Department of Marketing, 2003	420	2003
Harnessing Difference: A Capability‐Based Framework for Stakeholder Engagement in Environmental Innovation R Watson, HN Wilson, P Smart, EK Macdonald Journal of Product Innovation Management 35 (2), 254-279, 2018	298	2018
Consumer savvy: conceptualisation and measurement EK Macdonald, MD Uncles Journal of Marketing Management 23 (5-6), 497-517, 2007	147	2007
Exploring the link between cause‐related marketing and brand building MJ Polonsky, EK Macdonald International Journal of Nonprofit and Voluntary Sector Marketing 5 (1), 46-57, 2000	115	2000
Better customer insight-in real time EK Macdonald, HN Wilson, U Konus Harvard Business Review 90 (9), 102-+, 2012	86	2012
Why your customers' social identities matter: The way consumers see themselves determines their behaviour - and you can influence that G Champniss, H Wilson, EK Macdonald Harvard Business Review, 88-96, 2015	72*	2015
Resource integration, value creation and value destruction in collective consumption contexts HL Bruce, HN Wilson, EK Macdonald, B Clarke Journal of Business Research 103, 173-185, 2019	70	2019
How organisations generate and use customer insight E Said, EK Macdonald, HN Wilson, J Marcos Journal of Marketing Management 31 (9-10), 1158-1179, 2015	61	2015
Identifying the right solution customers: A managerial methodology K Windler, U Jüttner, S Michel, S Maklan, EK Macdonald Industrial Marketing Management 60, 173-186, 2017	57	2017
The Score Is Not the Music: Integrating Experience and Practice Perspectives on Value Co-Creation in Collective Consumption Contexts C Kelleher, H N. Wilson, EK Macdonald, J Peppard Journal of Service Research 22 (2), 120-138, 2019	52	2019
Business-nonprofit engagement in sustainability-oriented innovation: What works for whom and why? R Watson, HN Wilson, EK Macdonald Journal of Business Research, 2020	50	2020
Antecedents of Retweeting in a (Political) Marketing Context L Walker, PR Baines, R Dimitriu, EK Macdonald Psychology & Marketing 34 (3), 275-293, 2017	36	2017
Measuring communication channel experiences and their influence on voting in the 2010 British General Election P Baines, EK Macdonald, H Wilson, F Blades Journal of Marketing Management 27 (7-8), 691-717, 2011	28	2011
The savvy French consumer: a cross-cultural replication M Garnier, EK Macdonald Journal of Marketing Management 25 (9-10), 965-986, 2009	27	2009
Towards the assessment of the value-in-use of product-service systems: A review E Macdonald, V Martinez, H Wilson Performance Management Association Conference, New Zealand, 2009	24	2009
No I won't, but yes we will: Driving sustainability-related donations through social identity effects G Champniss, HN Wilson, EK Macdonald, R Dimitriu Technological Forecasting and Social Change 111, 317-326, 2016	23	2016

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