Cleopatra Veloutsou
Cleopatra Veloutsou
Professor of Brand Management - Adam Smith Business School - University of Glasgow
Verified email at - Homepage
Cited by
Cited by
Consumer engagement in online brand communities: a social media perspective
L Dessart, C Veloutsou, A Morgan-Thomas
Journal of Product & Brand Management, 2015
Brand relationships through brand reputation and brand tribalism
C Veloutsou, L Moutinho
Journal of Business Research 62 (3), 314-322, 2009
Beyond technology acceptance: Brand relationships and online brand experience
A Morgan-Thomas, C Veloutsou
Journal of Business Research 66 (1), 21-27, 2013
Capturing consumer engagement: duality, dimensionality and measurement
L Dessart, C Veloutsou, A Morgan-Thomas
Journal of Marketing Management 32 (5-6), 399-426, 2016
Measuring customer satisfaction in the fast food industry: a cross‐national approach
GR Gilbert, C Veloutsou, MMH Goode, L Moutinho
Journal of Services Marketing 18 (5), 371-383, 2004
Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships
C Veloutsou
Journal of Consumer Marketing 32 (6), 405-421, 2015
University selection: information requirements and importance
C Veloutsou, JW Lewis, RA Paton
International Journal of Educational Management 18 (3), 160-171, 2004
Working consumers: Co-creation of brand identity, consumer identity and brand community identity
I Black, C Veloutsou
Journal of business research 70, 416-429, 2017
A cross‐industry comparison of customer satisfaction
GR Gilbert, C Veloutsou
Journal of services marketing 20 (5), 298-308, 2006
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
YK Dwivedi, L Hughes, Y Wang, AA Alalwan, SJ Ahn, J Balakrishnan, ...
Psychology and Marketing, 2022
Consumers' attitudes regarding non-deceptive counterfeit brands in the UK and China
X Bian, C Veloutsou
Journal of Brand Management 14, 211-222, 2007
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management
C Veloutsou, F Guzmán
Journal of Product & Brand Management 26 (1), 2-12, 2017
Consumer-based brand equity measurement: lessons learned from an international study
G Christodoulides, JW Cadogan, C Veloutsou
International Marketing Review, 2015
Identifying the dimensions of the product-brand and consumer relationship
C Veloutsou
Journal of Marketing Management 23 (1-2), 7-26, 2007
Relationship marketing: What if…?
C Veloutsou, M Saren, N Tzokas
European journal of marketing 36 (4), 433-449, 2002
Own labels choice criteria and perceived characteristics in Greece and Scotland: factors influencing the willingness to buy
C Veloutsou, E Gioulistanis, L Moutinho
Journal of Product & Brand Management 13 (4), 228-241, 2004
Decoding the complexity of the consumer-based brand equity process
K Chatzipanagiotou, C Veloutsou, G Christodoulides
Journal of Business Research 69 (11), 5479-5486, 2016
Measuring transaction‐specific satisfaction in services: Are the measures transferable across cultures?
C Veloutsou, GR Gilbert, LA Moutinho, MMH Goode
European Journal of Marketing 39 (5/6), 606-628, 2005
A taxonomy of measures for consumer‐based brand equity: drawing on the views of managers in Europe
C Veloutsou, G Christodoulides, L de Chernatony
Journal of Product & Brand Management 22 (3), 238-248, 2013
A cross‐national examination of consumer perceived risk in the context of non‐deceptive counterfeit brands
C Veloutsou, X Bian
Journal of Consumer Behaviour: An International Research Review 7 (1), 3-20, 2008
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