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Cleopatra Veloutsou
Cleopatra Veloutsou
Professor of Brand Management - Adam Smith Business School - University of Glasgow
Verified email at glasgow.ac.uk - Homepage
Title
Cited by
Cited by
Year
Consumer engagement in online brand communities: a social media perspective
L Dessart, C Veloutsou, A Morgan-Thomas
Journal of Product & Brand Management, 2015
13152015
Brand relationships through brand reputation and brand tribalism
C Veloutsou, L Moutinho
Journal of Business Research 62 (3), 314-322, 2009
6712009
Beyond technology acceptance: Brand relationships and online brand experience
A Morgan-Thomas, C Veloutsou
Journal of Business Research 66 (1), 21-27, 2013
6392013
Capturing consumer engagement: duality, dimensionality and measurement
L Dessart, C Veloutsou, A Morgan-Thomas
Journal of Marketing Management 32 (5-6), 399-426, 2016
5162016
Measuring customer satisfaction in the fast food industry: a cross‐national approach
GR Gilbert, C Veloutsou, MMH Goode, L Moutinho
Journal of Services Marketing, 2004
4812004
University selection: information requirements and importance
C Veloutsou, JW Lewis, RA Paton
International Journal of Educational Management, 2004
4132004
A cross‐industry comparison of customer satisfaction
GR Gilbert, C Veloutsou
Journal of Services Marketing, 2006
3812006
Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships
C Veloutsou
Journal of Consumer Marketing, 2015
3762015
Consumers’ attitudes regarding non-deceptive counterfeit brands in the UK and China
X Bian, C Veloutsou
Advances in Chinese brand management, 331-350, 2017
3262017
Working consumers: Co-creation of brand identity, consumer identity and brand community identity
I Black, C Veloutsou
Journal of business research 70, 416-429, 2017
3242017
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management
C Veloutsou, F Guzmán
Journal of Product & Brand Management 26 (1), 2-12, 2017
2292017
Identifying the dimensions of the product-brand and consumer relationship
C Veloutsou
Journal of Marketing Management 23 (1-2), 7-26, 2007
2292007
Relationship marketing: What if…?
C Veloutsou, M Saren, N Tzokas
European journal of marketing, 2002
2242002
Consumer-based brand equity measurement: lessons learned from an international study
G Christodoulides, JW Cadogan, C Veloutsou
International Marketing Review, 2015
2212015
Own labels choice criteria and perceived characteristics in Greece and Scotland: factors influencing the willingness to buy
C Veloutsou, E Gioulistanis, L Moutinho
Journal of Product & Brand Management, 2004
1892004
Measuring transaction‐specific satisfaction in services: Are the measures transferable across cultures?
C Veloutsou, GR Gilbert, LA Moutinho, MMH Goode
European Journal of Marketing 39 (5/6), 606-628, 2005
1702005
Decoding the complexity of the consumer-based brand equity process
K Chatzipanagiotou, C Veloutsou, G Christodoulides
Journal of Business Research 69 (11), 5479-5486, 2016
1632016
A cross‐national examination of consumer perceived risk in the context of non‐deceptive counterfeit brands
C Veloutsou, X Bian
Journal of Consumer Behaviour: An International Research Review 7 (1), 3-20, 2008
1562008
Consultation and reliability of information sources pertaining to university selection: some questions answered?
C Veloutsou, RA Paton, J Lewis
International Journal of Educational Management, 2005
1492005
Consumer brand managers' job stress, job satisfaction, perceived performance and intention to leave
CA Veloutsou, GG Panigyrakis
Journal of Marketing Management 20 (1-2), 105-131, 2004
1472004
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