| Role of tactile and visual inputs in product evaluation: a multisensory perspective MS Balaji, S Raghavan, S Jha Asia Pacific Journal of Marketing and Logistics 23 (4), 513-530, 2011 | 136 | 2011 |
| Gratifications from new media: Gender differences in Internet use in cybercafes P Krishnatray, PP Singh, S Raghavan, V Varma Journal of Creative Communications 4 (1), 19-31, 2009 | 51 | 2009 |
| Don't throw it away: the corporate role in product disposition S Raghavan Journal of Business Strategy 31 (3), 50-55, 2010 | 44 | 2010 |
| Blogs and business conversations S Raghavan Journal of Creative Communications 1 (3), 285-295, 2006 | 23 | 2006 |
| Communicating brand personality: The moderating role of human personality MS Balaji, S Raghavan Great Lakes Herald 5 (2), 24-36, 2011 | 19 | 2011 |
| A narrative exposition on public toilet usage by women: A study from Warangal YM Reddy, S Raghavan, SC Vedala Indian journal of gender studies 26 (1-2), 108-137, 2019 | 17 | 2019 |
| Determinants of Price Rigidity: The Role of Psychological Prices, Price Changes and Sales Promotions MS Balaji, S Raghavan ICFAI Journal of Management Research, 2007 | 4 | 2007 |
| Generation of bright atomic and molecular solitons in hybrid atom-molecular Bose-Einstein condensates coupled through raman photoassociation KR Dastidar, DS Ray The European Physical Journal D 67, 1-10, 2013 | 3 | 2013 |
| Why do women in India not use public toilets?: patterns and determinants of usage by women in Warangal City YM Reddy, S Chary, S Raghavan Loughborough University, 2017 | 2 | 2017 |
| Reboot Systems: bridging digital divide–the green way S Raghavan Emerald Emerging Markets Case Studies 3 (6), 1-33, 2013 | 2 | 2013 |
| Determinants of Price Rigidity: The Role of Psychological Prices MS Balaji, S Raghavan Price Changes and Sales Promotions 6 (12), 20-33, 2007 | 2 | 2007 |
| Avtar I-WIN: creating flexi-careers S Raghavan, SG Dastidar Emerald Emerging Markets Case Studies 5 (8), 1-18, 2015 | 1 | 2015 |
| Mountain Dew SG Dastidar, S Raghavan Emerald Emerging Markets Case Studies 3 (8), 1-6, 2013 | 1 | 2013 |
| FieldTurf Tarkett India: challenges and opportunities in new markets S Raghavan Emerald Emerging Markets Case Studies 1 (4), 1-22, 2011 | | 2011 |
| O examinare empirică a factorilor care influențează deciziile de dispunere a consumatorilor. S Raghavan, R Chakraborti Romanian Journal of Marketing 5 (3), 2010 | | 2010 |
| O examinare empirica a factorilor care influenteaza deciziile de dispunere a consumatorilor S Raghavan, R Chakraborti Romanian Journal of Marketing, 66, 2010 | | 2010 |
| Psychological Determinants of Consumer’s Susceptibility To ‘Word of Mouth’Information S Raghavan Available at SSRN 1437520, 2009 | | 2009 |
| Communicating Brand Personality-The Moderating Role of Human Personality S Raghavan, MS Balaji Available at SSRN 1400490, 2009 | | 2009 |
| Journal of Creative P Krishnatray, PP Singh, S Raghavan, V Varma Journal of Creative Communications 4 (1), 19-31, 2009 | | 2009 |
| An Experimental Study on “How the ‘Ratios of Sides of Rectangle’Affect Purchase Intention of a Product” S Raghavan Research in Mark ch in Mark ch in Mark ch in Mark ch in Marketing, 211, 2007 | | 2007 |
M S Balaji (Balaji Makam)Professor of Marketing, Rennes School of Business, FranceGeverifieerd e-mailadres voor rennes-sb.com
