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Jiani Jiang
Jiani Jiang
Concordia College
Verified email at cord.edu
Title
Cited by
Cited by
Year
Emerging masculinities in Chinese luxury social media marketing
J Jiang, BA Huhmann, MR Hyman
Asia Pacific Journal of Marketing and Logistics 32 (3), 721-745, 2019
132019
Imaginary product attributes: Definition, framework, and empirical test
J Jiang
New Mexico State University, 2019
12019
Perceived Brand Luckiness: Scale Development and Validation: An Abstract
J Jiang, M Zhao
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018
2018
Brand Valuation in the PRC Market: Toward Understanding the Nuances in Consumers’ States of Mind
J Jiang
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing …, 2016
2016
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Articles 1–4