| Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intention A Vahdat, A Alizadeh, S Quach, N Hamelin Australasian Marketing Journal 29 (2), 187-197, 2021 | 301 | 2021 |
| From connoisseur luxury to mass luxury: Value co-creation and co-destruction in the online environment S Quach, P Thaichon Journal of Business Research 81, 163-172, 2017 | 214 | 2017 |
| A meta‐analysis of customer engagement behaviour M Barari, M Ross, S Thaichon, J Surachartkumtonkun International Journal of Consumer Studies 45 (4), 457-477, 2021 | 213 | 2021 |
| Antecedents and consequences of panic buying: The case of COVID‐19 C Prentice, S Quach, P Thaichon International Journal of Consumer Studies, 2021 | 209 | 2021 |
| Digital technologies: Tensions in privacy and data S Quach, P Thaichon, KD Martin, S Weaven, RW Palmatier Journal of the Academy of Marketing Science 50 (6), 1299-1323, 2022 | 195 | 2022 |
| The development of service quality dimensions for internet service providers: Retaining customers of different usage patterns P Thaichon, A Lobo, C Prentice, TN Quach Journal of Retailing and Consumer Services 21 (6), 1047-1058, 2014 | 170 | 2014 |
| Service integration in omnichannel retailing and its impact on customer experience S Quach, M Barari, DV Moudrý, K Quach Journal of Retailing and Consumer Services 65, 102267, 2022 | 157 | 2022 |
| Surviving an economic downturn: Dynamic capabilities of SMEs S Weaven, S Quach, P Thaichon, L Frazer, K Billot, D Grace Journal of Business Research 128, 109-123, 2021 | 157 | 2021 |
| Internet service providers' service quality and its effect on customer loyalty of different usage patterns TN Quach, P Thaichon, C Jebarajakirthy Journal of Retailing and Consumer services 29, 104-113, 2016 | 157 | 2016 |
| Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing JH Cheah, XJ Lim, H Ting, Y Liu, S Quach Journal of Retailing and Consumer Services 65, 102242, 2022 | 150 | 2022 |
| Hybrid sales structures in the age of e-commerce P Thaichon, J Surachartkumtonkun, S Quach, S Weaven, RW Palmatier Journal of Personal Selling & Sales Management 38 (3), 277-302, 2018 | 144 | 2018 |
| The relationship between service quality, satisfaction, trust, value, commitment and loyalty of Internet service providers' customers P Thaichon, TN Quach Journal of Global Scholars of Marketing Science 25 (4), 295-313, 2015 | 141 | 2015 |
| Online relationship marketing: evolution and theoretical insights into online relationship marketing P Thaichon, G Liyanaarachchi, S Quach, S Weaven, Y Bu Marketing Intelligence & Planning 38 (6), 676-698, 2019 | 87 | 2019 |
| Dark motives-counterfeit purchase framework: Internal and external motives behind counterfeit purchase via digital platforms P Thaichon, S Quach Journal of Retailing and Consumer Services 33, 82-91, 2016 | 82 | 2016 |
| The effects of service quality on internet service provider customers’ behaviour: A mixed methods study TN Quach, C Jebarajakirthy, P Thaichon Asia Pacific Journal of Marketing and Logistics 28 (3), 435-463, 2016 | 71 | 2016 |
| The effect of AI quality on customer experience and brand relationship TM Nguyen, S Quach, P Thaichon Journal of Consumer Behaviour 21 (3), 481-493, 2022 | 69 | 2022 |
| From marketing communications to brand management: Factors influencing relationship quality and customer retention P Thaichon, TN Quach Journal of Relationship Marketing 14 (3), 197-219, 2015 | 65 | 2015 |
| Toward a theory of outside-in marketing: Past, present, and future S Quach, P Thaichon, JY Lee, S Weaven, RW Palmatier Industrial marketing management 89, 107-128, 2020 | 62 | 2020 |
| The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review NS Jayawardena, P Thaichon, S Quach, A Razzaq, A Behl Journal of Business Research 160, 113739, 2023 | 58 | 2023 |
| Aesthetic labor and visible diversity: The role in retailing service encounters S Quach, C Jebarajakirthy, P Thaichon Journal of Retailing and Consumer Services 38, 34-43, 2017 | 54 | 2017 |
Park Thaichon 🍁University of Southern QueenslandVerified email at griffith.edu.au
