| Pain of paying?—A metaphor gone literal: Evidence from neural and behavioral science N Mazar, H Plassmann, N Robitaille, A Lindner Rotman School of Management Working Paper, 2016 | 39* | 2016 |
| Increasing organ donor registrations with behavioral interventions: A field experiment N Robitaille, N Mazar, CI Tsai, AM Haviv, E Hardy Journal of Marketing 85 (3), 168-183, 2021 | 36* | 2021 |
| Effectiveness of Planning Prompts on Organizations’ Likelihood to File Their Overdue Taxes: A Multi‐Wave Field Experiment N Robitaille, J House, N Mazar Management Science 67 (7), 4327-4340, 2021 | 14* | 2021 |
| An Investigation of Consumers' Moral Licensing Behavior N Robitaille University of Toronto (Canada), 2014 | 13* | 2014 |
| Gifting an Identity: The Effect of Gifts on Receiver Identity M Philp, L Ashworth, N Robitaille, S Rath ACR North American Advances, 2016 | 2 | 2016 |
| How “Time Until the End” Influences Actual Versus Predicted Consumer Experiences: a Resource Allocation Account C Tsai, M Zhao, N Robitaille ACR North American Advances, 2016 | 2 | 2016 |
| The robustness of mental accounting: a global perspective G Priolo, F Stablum, M Vacondio, S D'Ambrogio, M Caserotti, B Conte, ... OSF Preprints, 2023 | 1 | 2023 |
| Perceived persuasion conveys a threat to consumers’ social worth S Rath, L Ashworth, N Robitaille ACR North American Advances, 2019 | 1 | 2019 |
| Motivating Sustainable Energy Consumption Within Organizations: The Role of Analytics and Optimized Communication C Amaral, C Kolsarici, I Ikonen, N Robitaille 2023 Marketing & Public Policy Conference Awards, 2023 | | 2023 |
| Motivating Sustainable Energy Consumption Within Organizations: The Role of Artificial Intelligence and Behavioural Nudging C Amaral, C Kolsarici, I Ikonen, N Robitaille European Marketing Academy (EMAC) Annual Conference 2023, 2023 | | 2023 |
| Do Behavioral Nudges Work on Organizations? N Mazar, N Robitaille, J House Harvard Business Review, 2021 | | 2021 |
| Why Recipients Don’T Appreciate Expensive Gifts: the Role of Suspicion A Mutluoglu, L Ashworth, N Robitaille ACR North American Advances, 2021 | | 2021 |
| I’m not your friend, buddy: Friendliness without friendship hinders consumer-firm relationship development S Rath, L Ashworth, N Robitaille, M Philp ACR North American Advances, 2017 | | 2017 |
| The effects of product display organization on consumers' visual attention to attributes N Robitaille Concordia University, 2008 | | 2008 |
| Gifts that Keep on Giving: Reflected Appraisals from Gifts and Their Role in Identity and Choice L Ashworth, S Rath, N Robitaille Available at SSRN 4641850, 0 | | |
